Storytelling with New Media – Are you ready?

Transmedia Storytelling is a story experience both for and with an audience that unfolds over several media channels. Author Andrea Phillips provides a fantastic introduction in this podcast and in her new book, A Creator’s Guide to Transmedia Storytelling. A previous written excerpt can be found at, The Future of Simulation Games: Transmedia Storytelling.

The more you connect to your audience and the more you get them involved in the storytelling process, the more successful you will be. Transmedia isn’t the future, it is now. This is how you tell your story, touch your audience, and take your game to the next level. As you listen, think about how you might create your next storyboard! Could you make it interactive? Could you include video of before and after? What stops you from making a storyboard interactive? Or asking questions of the viewers?

 

 

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Andrea Phillips is a transmedia writer and game designer who has worked on award-winning projects for clients such as HBO, Sony Pictures, and Channel 4 Education, plus original projects like Perplex City, Thomas Dolby's Floating City, and the nonprofit human rights game America 2049. Her indie work includes Balance of Powers and the forthcoming Felicity.

This is part of a series of blog posts outlined in A Lean Service Design Approach to Gaming your Training.

Related Information:
Storyboards
The Disney Way
Lean Six Sigma Storyboard

Lean Teamwork

Many organizations start practicing the tools of Lean and fail to understand that it is the people side that makes Lean effective. I have seen where organizations will develop the skill set of Value Stream Mapping, A3 Problem Solving or even Hoshin Planning. But spend little time developing a Lean attitude around the most basic concepts of Visual Management, Overlapping Responsibilities or Individual Kaizen. As a result, they simply do not act like a Lean Company. They are a collection of their tools not a collection driven by culture. The mistakes that you were trying to correct by instilling Lean continue to happen. Teamwork is non-existent and individual silos remain.  How do you change that? 

The Lean Concept of Respect for People was the topic of my recent podcast  with David Veech (@leansights). After reading the transcription of the podcast (below), I realized how much we talked about individuals and how they perform within teams. David has some great points. This transcription is well worth the time to read.

You can find David at The Lean Way. David is also a founding member of the Institute for Lean Systems and serves as its Executive Director. He is a faculty leader for Penn State University’s Smeal College of Business Executive Programs, and is a guest lecturer in The Ohio State University Fisher School of Business Masters program in Business Operational Excellence.

David has a knack of getting to the point, which he demonstrates in this excerpt, Can Standard Work be fun and lead to Enthusiasm?

The Lean Concept of Respect for People

Someone recently asked me the best way to start Lean? Since it was on Twitter, and I only had 14 0 characters, I replied: “Best way 2 start #Lean? Practice Respect 4 People & Continuous Improvement after that it is all window dressing.” Now that I have an entire blog post to comment on, I believe a 140 characters was enough.

This podcast with David Veech (@leansights) is an excellent overview not only for beginners of Lean but seasoned practitioners. David has a knack of getting to the point, which he demonstrates in this excerpt, Can Standard Work be fun and lead to Enthusiasm?

David’s coaching focuses on people in organizations and how lean; leadership, and learning systems contribute to overall employee satisfaction and well-being. He delivers keynotes and seminars on topics related to leadership, problem solving, suggestion systems, employee involvement, team building, and creating satisfying workplaces. David will be part of the Lean Frontiers Lean HR Summit this year in San Antonio, TX.

Back to my point on the best way to start Lean? David addressed it at the end of our podcast.

Joe: 

If you could leave the listeners with one message, what would that be?

David: 

Well, a lot of people talk about respect for people, and you know that is one of the two over-arching  drivers of the Toyota way, Respect for people and continuous improvement. We seem to pick up and get the continuous improvement piece, and we say that we respect our people.

We don't really understand that whole concept and I would urge people to think about what it really means to show respect for someone else. When you choose because it is definitely a decision when you choose to show respect for your workforce then that is going to open up tremendous amounts of creative resources that will change the way you think about your work.

That will lead to a happy road down the way. It will make your work meaningful; it will make your work significant, and it will make your work special. Just by having a better relationship among the people with whom you work.

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You can find David at The Lean Way. David is also a founding member of the Institute for Lean Systems and serves as its Executive Director. He is a faculty leader for Penn State University’s Smeal College of Business Executive Programs, and is a guest lecturer in The Ohio State University Fisher School of Business Masters program in Business Operational Excellence.

Finally, to focus on the fun part, David’s the owner of the Bluegrass Revolution, a professional team in the American Ultimate Disc League.

Related Information:
Lean Planning: We started off Looking at Work
Turning Leader Standard Work Upside Down