Making Radio Work

Scott Howard of Collective Wisdom sent me this tidbit recently. If you are think of advertising on Radio, you should read this:

Two Ways to Make Radio Work by Roy Williams

Avoid disappointment make sure you do it right. Radio can be successfully used for short-term or long-term campaigns. But the only thing more frustrating than trying to use short-term techniques in a long-term campaign is trying to use long-term techniques in the short term. Do you understand the rules for when and how to use each?

Click above for the entire article.

If your selling, manufacturing or even a contractor, you should be reading my other blog
www.yourmarketingmachine.com