The thing I Iove about the Web is that it levels the playing field. Novices and professionals each have equal shots at being heard. So when a company like IDEO launches official blogs (later in the game compared to many), it really doesn't matter because the Web thrives on quality of content and interactions. Everyone has a chance.IDEO brings us two blogs worth checking out. The first is IDEO Labs, which is described as follows: While IDEO Labs is not posting in large volumes, it does offer some behind-the-scenes glimpses into their process and how they work. Check out this video of an IDEO team as they play around with their own multi-touch experiments.
Next is Design Thinking by IDEO's Tim Brown, an outspoken evangelist of the design thinking movement. Design Thinking has more of a personal touch (I'm sure this is by design) compared to IDEO Labs as it offers direct perspectives from Brown on topics such as optimism and critique, and asking questions about the differences between product + experience.In addition to learning about design methods and thinking, you might learn something about how to market your own organization from them.
This content is derived from the Logic+Emotion Blog.
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