Value Stream Marketing Webinar

Value Stream Marketing

This webinar will discuss utilizing the Value Stream Marketing Concept and how to apply Lean Sigma Principles to your marketing process. I found using Lean techniques not only improves the process but offer a substantial cost savings.

You will receive the E-Book "The Lean Marketing House!"

EVENT REGISTRATION : http://valuestreammarketing.eventbrite.com/

Time: 1:00 PM on March 11, 2010

Business901 introduces the Value Stream Marketing Concept as it is the first actionable step with the Lean Marketing House; we want our participants to learn how to utilize a Sales and Marketing Value Stream which is an entire different procedure than your typical Marketing Funnel. A few of the ideas are so radical from your present day thinking that we will ask you to try them only on your worst performing marketing segment. Joe Dager, a Lean Six Sigma Black Belt Marketer will present these topics.

Dager says, "Marketing Segmentation is an integral part of the Lean Marketing House concept. Applying Lean and Theory of Constraints to this practice opens up a completely different understanding of the Marketing Funnel, so different that we had to call it something different. It opens up and simplifies it for many individuals and companies that have difficulty looking at marketing as a system. And as many of us know most marketing systems don’t work. We will take the Value Stream created and walk you through the theory and into practice. I have not found a quicker and easier method from converting a stagnate and non-systematic marketing effort into a flood of increased sales. Not only will this method increase sales but typically it will decrease your marketing cost in a relatively short period. The end result also includes a continuous improvement process to keep your marketing ahead of the competition.”

Implementing Value stream Marketing is a 60-minute webinar based specifically on addressing these issues:

1. Lean Sigma Marketing Principles
2. Creating a Current State Map
3. Simplifying and removing waste in your marketing
4. Segmenting your Customer Base
5. Creating a Customer Centric Budget
6. Creating the PDCA Cycle
7. Determining your Constraint
8. Why your Marketing will fail without this!

Reliable and Measurable Marketing! 

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