Disclaimer: This is about selling my own home and information can be found at http://FortWayneHomeforSalebyOwner.com.
I feel somewhat challenged to use predominately Social Media, the web and a 28 day plan in selling our Fort Wayne home. Yes, I do have yard sign.
I have always discussed that people that talk the talk should walk the walk. Last year I did a blog post Hiring a consultant, can I see your marketing plan?, that referred to this idea. I have always been dead serious about this requirement, it is really not an option to me. So, I have take upon to sell a house primarily through social media and the web but more importantly I am following a Value Stream Marketing Concept that includes:
First thing that we did was develop a 28-day plan. We broke down into user stories and than into 4 – 1 week scheduled iterations much like the Agile or Scrum practices that I use. I have even developed a Marketing Kanban board for the occasion which I think will be quite interesting for the whole process.
One of the initial steps or iterations we did was to include a Home Staging Release to promote the Interior Design store, Wild Hare Decor (another disclaimer – it is my wife’s store). Of course, we listed on Craig’s list, scheduled a pre-moving sale, an open house and blogged about it on several sites. I think it should be a lot of fun and a true learning experience.
I am very interested in sharing this process as it takes place. It is always one thing talking the talk, it is another Walking the walk.
Related Post:
Eagle Lake Home Staged by Wild Hare Decor
Fort Wayne Home for Sale by Owner
Eagle Lake Home Staging
Wild Hare Blog
Craig's List for Pre-Moving Sale
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