Does your customer know why you do it?

Simon Sinek has a simple but powerful model for inspirational leadership all starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.

In 2009, Simon Sinek released the book, Start with Why: How Great Leaders Inspire Everyone to Take Action -a synopsis of the theory he has begun using to teach others how to become effective leaders and inspire change.

Do you know why we do what we do?

Even if you do -

        Do you communicate it to others?

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