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Wednesday, August 25, 2010

Selling in a Recession

Neil Rackham author of SPIN Selling, (what I consider one of the top books ever written on selling) discussed recession selling strategies in this video. Whether we are coming out of this recession or not, I believe this recession will have a long tail and has changed the landscape on how we sell. This video points out some key points for now and in the future that your sales team will have to address.

Related Posts:
Rethinking your Sales Cycle
Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage

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