Irene Etzkorn, my guest on the Business901 podcast, is a worldwide authority on simplicity. As executive director of Simplification, she built the Simplification practice of Siegel+Gale. Her clients include the nation’s top banks, brokerage firms, insurance companies, utilities, and health care providers. Irene and Alan Siegel have recently authored Simple: Conquering the Crisis of Complexity describing these practices.
From the book: In Simple, the culmination of their work together, Etzkorn and Siegel show how having empathy, striving for clarity, and distilling the message can reduce the distance between company and customer, hospital and patient, government and citizen—and in so doing increase a company’s bottom line. Examining the best and worst practices of an array of organizations big and small, they recast simplicity as a mindset, a design aesthetic, and a writing technique.
A written excerpt from the podcast is available at The Competitive Advantage of Simplification.
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About Siegel+Gale: (www.siegelgale.com) Simplicity is the centerpiece of the strategies they develop that reveal the unique truths of an organization, the engaging stories they create that connect brands with their audiences and the meaningful experiences they deliver that are both unexpectedly fresh and remarkably clear. Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide.
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