Getting your Drip Marketing to flow the other direction!

So what would you reverse? This is only a subtle difference to most, but it really is a different mindset. How about sending information based on the customers actions? Let’s say that they attend a certain trade show, win a particular bid, follow a certain group of people or buy a certain product. There are so many ways, especially if we are monitoring their actions on the web that would enable us to get leading indicators about our own product.

What are those triggering points that would cause you to react? Go back to the SAMPER formula for a few ideas? What is combined with your product? What is eliminated by your product? I encourage you to take a close look at your DMP and figure out how you SCAMPER your DMP and get that drip going a different direction!