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Friday, October 2, 2009

Need an internet presence, but don’t have the time

First let's answer the question: What do you have to do?

Get Found Online: To run a successful online business, people need to be able to find your website. You must improve your visibility.
Improve Your Traffic: You must use customized SEO and Social Media tasks that help you boost the number of visitors to your site.
Make More Money: Improving traffic, rankings and brand visibility will generate more sales from your website.

I found a nifty tool that I have been using the past month called Lotus Jump. When I first started using it, I thought it was really nothing more than a spreadsheet telling me to do the things I do to get my website found. However, after using it for a month, I found that it put me places that I have not been before. It did give me additional insight into place that I should be and links that I should be creating. All I have to do is allocate 30 minutes of my time or someone else time that can post content to create a web presence. It is simply not enough to have a website anymore you need a web presence. Read this case study about a simple Flower shop or watch a demo!

This fits into a very nice into a Standard Work Practice for developing an Online Presence. Or, it can be used as a brick in the foundation of Lean Marketing House.

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