The word of business is changing. Your typical hierarchy structured in an organization chart may still exist but the age of communication has really changed the work structure and who is influencing the way you do work and from a marketing perspective how your customer is influenced.
Learn the basic concepts of influencing through this video:
INFLUENCERS is a short documentary that explores what it means to be an influencer and how trends and creativity become contagious today in music, fashion and entertainment.
The film attempts to understand the essence of influence, what makes a person influential without taking a statistical or metric approach. Written and Directed by Paul Rojanathara and Davis Johnson, the film is a Polaroid snapshot of New York influential creatives (advertising, design, fashion and entertainment) who are shaping today's pop culture.
"Influencers" belongs to the new generation of short films, webdocs, which combine the documentary style and the online experience.
INFLUENCERS FULL VERSION from R+I creative on Vimeo.
For more information:
influencersfilm.com
facebook.com/influencersfilm
Good book on how to adjust to this new structure: Make Work Great: Super Charge Your Team, Reinvent the Culture, and Gain Influence One Person at a Time
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