This Blog is primarily for Small Business Owners experiencing frustration with a lack of growth or systematic approach to marketing. My ideal reader wants to take his or her business to the next level and knows they can benefit from professional marketing. Our readers want proven marketing ideas and tools.
Value Stream Mapping is process most consider an exercise for finding and removing waste. It is a foundational Lean Tool that typically gets introduced early in a Lean Transformation. A Systems2win Excel template is depicted below: In Sales and Marketing you will utilize a Value Stream Mapping process on a project by project basis but it is typically limited for an internal process. It is a difficult correlation for customer facing experiences and as a result seldom used. The preferred method of mapping the customer experience is through a journey map. I prefer two styles one just a basic Excel Template that is very similar to a typical Swim Lane chart commonly used in Lean.
Another being a more circular method demonstrated by the Lego Wheel. Lego uses tool called a ‘customer experience wheel’ to map an existing experience. “We understand what is and what is not important to the customer in that experience and then we design a ‘wow’ experience to improve it.” Though I like the wheel better I have not found a program that could make it easy for me to draw and distribute. The advantage of creating this map utilizing the Excel template is that you can easily add notes and drill down further down into a process by adding columns and rows. Drawing in Excel is rather easy once you understand how, Become Proficient Drawing with Excel in 30 minutes! and remember you can do MATH, CHARTS and everything else you already know about Excel. If you want more information on how to create a journey map below is an excellent slide show describing the process. If you want to learn more about Value stream Mapping, drawing in Excel or Swim Lanes, I would recommend downloading the trail templates at Systems2win.com.
Business901 uses proven methodologies to enable its customers to build applications in a very short amount of time. The result is increased development speed, higher customer satisfaction and decreased time. Utilizing this method you spend your time on the need versus the plan. The simplicity of a single flexible model will create clarity for your staff and as a result better execution. This approach may be a model you may end up with if you knew nothing about methodology and just had to build a plan from scratch. But how long would it take for you to get there? For start-ups and established businesses alike, Business901 provides an effective but easy to use methodologies that has been tested by numerous companies and markets. It is flexible enough to allow you to apply your own ideas, while giving you guidance before, during and after.
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The advantage of creating this map utilizing the Excel template is that you can easily add notes and drill down further down into a process by adding columns and rows. Drawing in Excel is rather easy once you understand how, Become Proficient Drawing with Excel in 30 minutes! and remember you can do MATH, CHARTS and everything else you already know about Excel. If you want more information on how to create a journey map below is an excellent slide show describing the process. If you want to learn more about Value stream Mapping, drawing in Excel or Swim Lanes, I would recommend downloading the trail templates at Systems2win.com. 
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