Do you know your Marketing Themes?

Do you think about what themes drive your marketing? Do you have a central marketing theme?

A marketing theme is defined as a central marketing idea or message, or even a product benefit or feature, that is known to have maximum appeal to a targeted market segment. I put together a flash video that describes the themes that drive the Business901 marketing philosophy. Click on the picture below and it will allow you to manipulate the cube and listen. In the right hand corner is a drop down screen that gives a brief overview of that particular section.

Can you describe the theme that  drives your marketing?

Related Posts:

Steps to creating your Need Statement

Your Marketing Vision should define your Customer’s Core Problem

Following the Customer’s Need in your Value Stream Map

Technorati Tags: Marketing Vision,Customer Need,Marketing Theme,Core Problem

What a White Collar Kaizen Team can learn from Scrum

In my recent discussions on White Collar Kaizen, one of the issues that seem to migrate through the conversation was the need for a process owner to insure that the Kaizen initiative was carried out. In the non‑manufacturing world the teams are so cross functional and organizations are so "siloed," that the claim is that it would throw the organizational chart out of whack. As I listened to the conversation my thoughts wandered off to the description of a Scrum team. If you are doing Kaizen and looking how best to implement and sustain your next Kaizen Event you may want to review these team principles.

I have been told to think of a Kaizen Event as one large PDCA with several mini PDCA within it. Sounds like one big Iteration with several smaller Iterations… Could Scrum be similar to PDCA?

Related Posts:

Holding successful Kaizen Events Part 2 of 3

Holding successful Kaizen Events, part 1 of 3

Technorati Tags: Scrum,Agile,Lean,PDCA,Kaizen,White-Collar Kaizen,Kaizen Event

Value Stream Marketing Webinar

Value Stream Marketing

This webinar will discuss utilizing the Value Stream Marketing Concept and how to apply Lean Sigma Principles to your marketing process. I found using Lean techniques not only improves the process but offer a substantial cost savings.

You will receive the E-Book "The Lean Marketing House!"

EVENT REGISTRATION : http://valuestreammarketing.eventbrite.com/

Time: 1:00 PM on March 11, 2010

Business901 introduces the Value Stream Marketing Concept as it is the first actionable step with the Lean Marketing House; we want our participants to learn how to utilize a Sales and Marketing Value Stream which is an entire different procedure than your typical Marketing Funnel. A few of the ideas are so radical from your present day thinking that we will ask you to try them only on your worst performing marketing segment. Joe Dager, a Lean Six Sigma Black Belt Marketer will present these topics.

Dager says, "Marketing Segmentation is an integral part of the Lean Marketing House concept. Applying Lean and Theory of Constraints to this practice opens up a completely different understanding of the Marketing Funnel, so different that we had to call it something different. It opens up and simplifies it for many individuals and companies that have difficulty looking at marketing as a system. And as many of us know most marketing systems don’t work. We will take the Value Stream created and walk you through the theory and into practice. I have not found a quicker and easier method from converting a stagnate and non-systematic marketing effort into a flood of increased sales. Not only will this method increase sales but typically it will decrease your marketing cost in a relatively short period. The end result also includes a continuous improvement process to keep your marketing ahead of the competition.”

Implementing Value stream Marketing is a 60-minute webinar based specifically on addressing these issues:

1. Lean Sigma Marketing Principles
2. Creating a Current State Map
3. Simplifying and removing waste in your marketing
4. Segmenting your Customer Base
5. Creating a Customer Centric Budget
6. Creating the PDCA Cycle
7. Determining your Constraint
8. Why your Marketing will fail without this!

Reliable and Measurable Marketing! 

Technorati Tags: Lean Makreting,Agile Marketing,Lean Sigma Marketing,Six Sigma marketing,Value stream Mapping