What Political Campaigns can teach business, part 2 of 2

In the Business901 podcast, What Political Campaigns can teach business, part 1 of 2 we looked at a more strategic view. In today’s podcast, we looked at the tactical practices and how they related not only to a political campaign but to a typical marketing campaign.

Derek A. Pillie has served public and political candidates for over 15 years. He has served on the staff of Indiana’s Third Congressional District, most recently as District Director for just over a decade. In that role, he oversaw Indiana operations of the office; including constituent outreach and helping taxpayers solve problems with federal agencies. He also worked on crucial economic development projects and was heavily involved with advising the office on online media and marketing decisions.

After his federal service expired Derek started working at Cirrus ABS, an online marketing and technology development company. He currently manages their business development efforts. Cirrus ABS has added political campaigns to the portfolio of industries they serve since Derek joined the team, and he continues volunteer efforts on behalf of candidates he supports.

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Download Podcast: Click and choose options: Political Campaigns, Part 2 or go to the Business901 iTunes Store.

Related Information:
Preview of Political Campaign Marketing Podcast
Political Campaigning – Strategy Update
What political campaigns can teach business
Lean Six Sigma for Government

Job-Centric Innovation is Rethinking Customer Needs

Service Innovation requires that shift the focus away from the solution and back to the customer. In the podcast, Service Innovation – Rethinking Customer Needs, my guest Lance Bettencourt discusses how to rethink your approach to the customer’s needs: how the customer defines value in a product or service. This is a transcription of the podcast.

Service Innovation – Rethinking Customer Needs

His book, Service Innovation: How to Go from Customer Needs to Breakthrough Services lays out a road map for developing a winning service strategy.

Related Information:
The Service-dominant Logic of Marketing: Dialog, Debate, And Directions
If all of us need to be marketers, what’s the framework?
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What Political Campaigns can teach business, part 1 of 2

Looking for immediate business? Is it taking too long to build a brand? Many of us look toward marketing to be our silver bullet, but seldom is it. We sometimes tire waiting for that marketing message to take hold and search for the latest and coolest gimmick to grab our prospects attention. Though I consider myself on the leading edge of these trends, I have come to appreciate that slow and steady wins many of the times. Driving home that consistent message is far more productive than being on the leading edge of every new marketing angle.

In my research I have also come to appreciate, What political campaigns can teach business. Few marketing processes do a better job of creating immediate business. With these thoughts in mind, I pursued Derek A. Pillie a leading political analyst for a Business901 Podcast. The interview lasted over an hour. Part 1 is a strategic view of political campaigning and part 2( Will post tomorrow) is from a tactical viewpoint.

Podcast Powered By Podbean

 

Download Podcast: Click and choose options: Political Campaigns, Part 1 or go to the Business901 iTunes Store.

Derek has served public and political candidates for over 15 years. He has served on the staff of Indiana's Third Congressional District, most recently as District Director for just over a decade. In that role, he oversaw Indiana operations of the office; including constituent outreach and helping taxpayers solve problems with federal agencies. He also worked on crucial economic development projects and was heavily involved with advising the office on online media and marketing decisions.

After his federal service expired Derek started working at Cirrus ABS, an online marketing and technology development company. He currently manages their business development efforts. Cirrus ABS has added political campaigns to the portfolio of industries they serve since Derek joined the team, and he continues volunteer efforts on behalf of candidates he supports.

Related Information:
Preview of Political Campaign Marketing Podcast
Political Campaigning – Strategy Update
What political campaigns can teach business
Lean Six Sigma for Government