Here's an old sales question for you:
Is it easier to sell one person one item for one million dollars, or to sell one million people something that costs one dollar?
It's not a trick question and the logic goes that it's much easier to sell one person something for one million dollars.
Here's the challenge: don't get sucked into the mass media mind-set when it comes to online.
The Digital Marketing channel offers you the ability and the channel to focus.
Harness it. Check out Mitch Joel's entire blog at
Six Pixels of SeparationTags: advertising business chris anderson cpm digital channel digital marketing ebay marketing mass media
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