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Wednesday, September 3, 2008

Social Networking: Common Mistakes Small Businesses Make

I posted this, because I think I have made them all. So, if you are just starting with social media, don't make these mistakes like I have.

Posted by Kelly Spors

skydiverMany businesses these days are venturing into the Wild West of social media, trying their hand at things like blogging and Twitter and creating profiles on social-networking sites. But along the way they’re making lots of mistakes.

Sta.rtup.biz, a small-business social-networking site, recently had some thoughts on how small businesses are botching their forays into the social-media world. Here’s a look at some of the most common mistakes from them and other social-media experts:

Bare Profile: Signing up for a Facebook account is the easy part.

Too Little Personality: Lighten up.

Too Much Hype: Using social media shouldn’t be about blatantly selling a business.

Not Enough Fresh Content: Engaging others through social media needs to be an ongoing, frequent process.

What do you think of this advice? Anything else to add?

Photo: Getty Images

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