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- To Attract Attention, You Have to Show Off - Article by C.J. Hayden
Recently, a client of mine complained, "I'm really good at what I do. I shouldn't have to market myself." In fact, he is quite good at his profession, but the problem is that not enough prospective clients know about him. Like many professionals, he is reluctant to talk about his accomplishments. - How do I market myself when I'm not an extrovert? - Q&A by C.J. Hayden
It does seem that the vast majority of marketing advice is aimed at extroverts. "Go to networking mixers and meet new people," the authorities say. "Make cold calls." "Speak in front of groups." "Call people up and chat with them about what's new." - What's Your Business Model? - Article by C.J. Hayden
If you have enough clients to keep you busy, you must be making a good living, right? Well, not necessarily. Some of the busiest professionals around aren't earning enough to pay their bills. - What's Stopping You From Getting Clients? - Audio by C.J. Hayden
Marty Marsh interviews C.J. Hayden on what's stopping you from getting clients and what to do about it. What are the barriers that prevent talented entrepreneurs from building a thriving business? You can overcome these challenges and attract more clients with less effort...
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