The Importance of the Value Proposition - Rackham

If you follow my blog you know what a fan I am of SPIN Selling and Neal Rackham. Though I feel the book is getting somewhat dated, Rackham is still offering great advice.

Understanding your Value Proposition from your customers perspective may be the most important strategic advantage you can have as a company. 

Related Posts:
Lean your Marketing by Dominating with Customer Value
Value Stream Mapping differs in Lean Marketing
Using Value Stream Mapping in Lean