New in the Answer Center
Here are this month's new additions to the Get Clients Now Answer Center. (You need to have a password to log in.)
- How Easy Can Marketing Be? - Article by C.J. Hayden
I often speak to groups of independent professionals about what works and what doesn't in marketing. We talk about the effectiveness of active, relationship-oriented strategies like networking, building referral partnerships, public speaking to groups of potential clients, and following up persistently with interested prospects. - Is Your "No" Button Working? - Article by Joan Friedlander
For years, I heard that if you want to get something done, ask a busy person to do it. Implication: busy people are successful. I'm sure some people still subscribe to this philosophy. I don't any more, especially when it comes to successful business ownership. - Are You Marketing the Right Stuff? - Article by C.J. Hayden
Jan is a graphic designer who was always struggling to find good clients. "I could find plenty of people who needed my services," she recalls, "but they thought my rates were too high. I either ended up agreeing to work for less, or they found someone else." - Networking Offline with Your Online Connections - Article by Donna Feldman
A new client who is starting a business mentioned that while she was putting a lot of time and effort into her online marketing and networking, she had yet to see any tangible results (i.e. clients). She asked if she needed to add some offline activities, such as attending networking events or meeting with people one-on-one.
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