Essential concept in the new way of thinking about Marketing the SD Logic, is that customers are always co-creators of value... It's the way that the customer sees value, whether it's in the physical good, or if it's in a service or a combination of both of those and if they don't see benefit to them they're not going to engage with you.
So, is your marketing firm having this conversation with you? If words like SD-Logic, Service Dominant, Co-Creation, Value in Use, Customer Decision Making Process, Experience Economy, etc. are not just part of your normal marketing conversation, you may need to re-consider your marketing communication efforts.
Related Information:
5 Cs of Driving Market Share
How new is Service Dominant Logic and does it apply now?
Will Product Managers embrace Open Innovation?
Putting Customer Value in the Product Lifecycle
Lean Sales and Marketing Cycles are Knowledge Building Tactics
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