Business901 Book Specials from other authors on Amazon

Friday, August 19, 2011

Lean Engagement Team

The next book in the Marketing with Lean Series will be the Lean Engagement Team. It will concentrate on the development of a sales and marketing structure that can support customer engagement through out the organization. This structure will be self-organizing at times and provide for customer touch points deep within the organization. The book will also contain chapters on Co-creation, Design Thinking and provide a framework for organizing sales and marketing teams.  

Lean Engagement Team
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The book is approximately 60 days away from completion. Anyone that purchases the Lean Marketing House Trio on the Business901 website will receive a free download of this book when it is released. I would recommend reading the others before this one anyway.

P.S. Don’t think you need a Sales Team quite yet? Read McKinsey Quarterly: We’re all marketers now

Related Information:
SALES PDCA Framework for Lean Sales and Marketing
Profound knowledge for Lean Marketing
If all of us need to be marketers, what’s the framework?
The 7 step Lean Process of Marketing to Toyota

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