From: Rich Sloan's Amazon Blog
Just returning from a Trade Show in Tampa called "WasteCon". It's a gathering of municipalities seeking the latest trends in waste management. Sound fun, huh?
First, I have to say, I can't stand most trade shows. Flourescent lights, cheesy attention-getting gimmicks, noise, schmoozing, long hours standing around, the repetitiveness of it all, hotel rooms. Etc., etc., etc...
HOWEVER, you have to go. You have to get out and into the mix. Everytime I head out to a trade show, I'm filled with dread, anticipating the drudgery of it all, but what I learn everytime is that, if you can tough your way through it, attending trade shows can transform your business.
GREAT ARTICLE ON MAKING TRADE SHOWS WORK FOR YOU
The intensity of networking, business card collecting, education, getting caught up on trends and the pulse of your industry - especially in high-pressure economic times - is invaluable for your business success.
When you go, be sure to take a box of business cards and hand them out aggressively. Don't be afraid to give multiple cards to individuals you think might pass extras along to other people.
Also, get "off campus" with key people. Activities like golf, dining, etc., can help you form close relationships with people you might not live near and that can help when the business relationship reverts to emails and phone calls.
Have a specific follow up plan for contacts made and follow up IMMEDIATELY upon completion of the trade show or even DURING the trade show while your discussions are fresh in your new contacts' minds.
I say, trade in the dread and get to your industry trade shows. You'll be glad you did.
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