I am listening to Jack Trout’s new book "In Search of the Obvious" and he starts the book out with describing one of my all time favorites, Obvious Adams . What is so special about it? Take a look at this Mindmap that I created many years ago.
What better marketing advice can you get than this? Now if all of this would take a look at this simple approach would not marketing be that much easier. It used to be every time I closed a consulting arrangement, I would send them this book. Simple is as simple does, I tried to get my message out right away.
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