This content from: Duct Tape Marketing
Seemslike we’ve heard about the promise of the paperless office for about 10 years now, but in some circles of business, we’re not much closer to the reality of this than we were back then.
I think a couple things have slowed the crawl to this 1) people just don’t do a good enough job using the vast array of file saving, file sharing, and digital collaboration tools out there with ready access on mobile and portable devices. If you think about it, we don’t need much paper. 2) there’s still a desire for something tangible that only a physical document or magazine can bring. You can’t touch or smell digital documents so that makes them less real. I think this human need will make the creation of physical products, marketing kits and magazines a necessary part of the marketing world for some time.
Andhere’s the ultra cool thing - anytime someone that’s given you their contact info via dub makes a change, it’s automatically updated on your phone.
You can also create DUBIDs for products and services and allow anyone to request to have more information sent to their phone just by sending a text to the DUBID you create.
There are any number of ways to use this tool, and like other innovative technologies, its usefulness will grow with adoption, but DUB already syncs contacts and updates with Salesforce, Microsoft Dynamics CRM, Siebel On-Demand and SugarCRM and says it has Facebook and LinkedIn integration in the works,
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