I Didn’t Know You Did That

 

This content from: Duct Tape Marketing

I Didn’t Know You Did That

So, honestly now, have you ever heard the words in the title to this post from a long-time customer? We all have, I’m afraid, and shame on us.

Whena customer becomes a customer, it’s usually to purchase a specific product or solve a specific problem. When we solve that problem or ship that product the job is done, right? To build true marketing momentum the job has just begun.

Myadvice is to create a monthly process of introduction to some aspect of your business and offer this information in several forms. For example, a monthly mailing to your entire customer base, a lunch and learn with your referral sources, a telesession open to the public, an autoresponder series for newsletter subscribers, and post on the company blog.

Keeping all of your products and services featured and top of mind is one of the best ways to do more business with your existing customers and partners. Build this education system and put it on auto-pilot and you may start hearing, I’m glad you offer that!

The Best Things In Life Are Free!

John Jantsch just sent me an e-mail and told me to broadcast this to everyone I know:

Have I got a deal for you!

One strategic partners, InfusionSoft, has asked me to conduct a webinar Wednesday, June 18th at 3pm CDT called “Infusionsoft & Duct Tape Marketing Reveal The Must-Know Secrets of Small Business Growth”

Infusionsoft makes marketing automation software that

helps small businesses keep track of leads, lists, orders, opportunities and campaigns. I spoke at their user conference and recently converted my marketing automation effort over to the service. This company is going places.

The1-hour session is free of course, but here’s the kicker – anyone who registers and attends (you must attend and we will know if you do!) will get a free copy of the paperback version of my book Duct Tape Marketing shipped from Amazon.

Go here and send your customers, network and prospects to enroll

Feel free to pass this link and offer along to other folks and blog about it – let’s sell this baby out, shall we?

Technorati Tags: InfusionSoft,Duct Tape Marketing

Microsoft Live Small Business

Mark your calendar. Entering its third year, the Microsoft Small Business Summit, a nationwide, online event that runs for four days is coming. This year it runs from March 24 through March 27. Summit registrants can participate online from home or office.

John Jantsch has been asked to kick the summit off with a session on small business marketing so I hope that lots of Duct Tape Marketing readers will be joining John online on March 24th at 9am PDT!

The summit is free and registration is open now. Make sure to register even if you can’t make the live events as you will get access to the archived recordings months after the event.

I think I get it?

Listening to John Jantsch discuss Social Networking for the past 3-months, I have struggled to see the purpose and value of spending time there. John has been quite upfront about it and admits that he is not sure of the “Exact Why” either. He has just told me to be there because what he is certain about is that it is going to lead to something.

But now I think I get it! My wife and I were discussing a new vendor the other day for her Home Furnishing store. We may have not been communicating well, the eldest boy in the house, is taking a management class at the present time and hearing our discussion volunteered to get his notes on decision making and show them to us. We decided to include him in the conversation, so we would not have to be lectured on “Decision Making.” We are adults. We moved on in discussion and he said why don’t you just go to the internet and research them. That is when I got it!

He was not talking about their website, he was not talking about Wall Street, and he was simply talking about asking? He was going to a social community, asking about product and looking for that now ancient word “Buzz.” That’s right Internet “Buzz.”

But it really struck me; go to the Internet for truth, for validation. This is where we build our reputation now. And not just with twenty year olds. You must remember that the fastest growing segment of the gaming industry is the older crowd.

Another item worth note is that in the last week I have 3 well known “Internet Guru’s” promoting social networking in their e-zines. I am glad that I am with the guy that I am, John Jantsch, he was doing it months ago and all 3 e-zines looked like it was John’s stuff from 3 months ago.