Focus On Digital Marketing

 

Here's an old sales question for you:

Is it easier to sell one person one item for one million dollars, or to sell one million people something that costs one dollar?

It's not a trick question and the logic goes that it's much easier to sell one person something for one million dollars.

Here's the challenge: don't get sucked into the mass media mind-set when it comes to online.

The Digital Marketing channel offers you the ability and the channel to focus.

Harness it. Check out Mitch Joel's entire blog at

Six Pixels of Separation

Tags: advertising business chris anderson cpm digital channel digital marketing ebay marketing mass media

Social Networking: Common Mistakes Small Businesses Make

I posted this, because I think I have made them all. So, if you are just starting with social media, don't make these mistakes like I have.

Posted by Kelly Spors

Many businesses these days are venturing into the Wild West of social media, trying their hand at things like blogging and Twitter and creating profiles on social-networking sites. But along the way they’re making lots of mistakes.

Sta.rtup.biz, a small-business social-networking site, recently had some thoughts on how small businesses are botching their forays into the social-media world. Here’s a look at some of the most common mistakes from them and other social-media experts:

– Bare Profile: Signing up for a Facebook account is the easy part.

– Too Little Personality: Lighten up.

– Too Much Hype: Using social media shouldn’t be about blatantly selling a business.

– Not Enough Fresh Content: Engaging others through social media needs to be an ongoing, frequent process.

What do you think of this advice? Anything else to add?

Photo: Getty Images

Permalink | Trackback URL: http://blogs.wsj.com/independentstreet/2008/08/21/social-networking-common-mistakes-small-businesses-make/trackback

Building Blocks

I have never done this before but from a fellow DTM coach from another DTM coach is a blog post that I feel has some decent value.

Building Blocks

Do You Have a 15 Second Pitch?

Posted: 27 Apr 2008 06:22 PM CDT

Do you have an effective 15 second pitch? Or what my fellow Duct Tape Marketing Coach in Connecticut calls a One Breath Commercial?

If you don't have a 15 second pitch or you're not happy with the one you have, head on over to 15SecondPitch.com. Use their PitchWizard to write a clear concise pitch. Sign up for a free account to store your pitch and be able to quickly send your pitch to prospects.

The free account includes a Pitch Assessment to get feedback on your pitch.

You can even order PitchCards, an interesting alternative to the standard business card.

Here is an example of what a pitch looks like:

Got your pitch down? Send me a copy, I'd love to "hear" it.

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