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Showing posts with label internet tools. Show all posts
Showing posts with label internet tools. Show all posts

Friday, August 3, 2012

Should you Gamify your Simulations?

I have read several books on #Gamification and found them either touting the use of rewards and badges or the technical aspect of design. I never did find that middle ground until I read, The Gamification of Learning and Instruction by Dr. Karl Kapp. The book started with the basics (it’s not about rewards, games and badges) giving me a true understanding of games and maybe more importantly gamers. He then proceeded to get into just enough technical detail so that I would be able to communicate and participate in the creation process with a designer. Karl Kapp

Many other books use examples such as frequent flyer programs and other reward schemes that have already been used for decades. Dr. Kapp starts with why anyone wants to use Gamification – Engagement! He goes on to create a learning experience that gives you the basic understanding for both an instructor trying to learn or create a game and the designer who is trying to understand how to construct a game. He marvelously constructs a bridge between the two disciplines.

Dr. Kapp’s examples are current and readily applied to the real world. After reading the book, you feel that not only do you understand the Gaming world better, but you are much more willing to take a stab at trying a few games on your own. Something the author recommends that we all do if we are serious about Gamification. I have already purchased two copies of the book sending the hard copy to a client and a Kindle version for me to use as a reference tool no matter where I may be. An excerpt from next week’s Tuesday podcast, and I will forewarn you; it is a long podcast.

Joe: Many of my listeners have been running simulations and board games as trainers for a long time. Do we need to be upgrading our skills? Have you converted any of these old simulations, to present‑day Gamification methods?

Karl: “Yes, two things about that. One, Gamification doesn't always necessarily have to mean technology. Technology certainly enables it to happen, so creating it like a just‑in‑time board game, for example, is a great example of Gamification. Creating a simulation to teach a buyer how to buy product or how to place a product, I think that's an element of Gamification.

What is really happening now is that a lot of times we felt those were good ways to go, and we thought they worked well, but now we have some empirical evidence that shows that Gamification actually does drive engagement. To be on the front end of what's happening and understanding how that works, we really need to upgrade our skills. We also need to understand there are a lot of people out there that do not like Gamification. In fact, there's visceral response is negative to the term Gamification.

I think one game designer famously wrote a blog post, Gamification is B.S. Nobody should do Gamification; I can't believe anybody's doing that. I think what he missed was the fact that it really translates into engagement. A lot of training and development folks have been creating engagement, but now the engagement is going to a different level. For example, we're completing a workflow on order entry or on the shop floor, or you're trying to get people to enter their hours.

Are there engagement techniques that you can use to help these people focus on what they already should be doing? Is there ways to help them see the value of what they're doing in a different perspective, framing it differently?

I think there is a need to upgrade the skills and think about what Gamification is. Some of the things we've done before, some of the new things that we're doing, and also new combinations of what we're doing, which really makes this a very powerful tool for encouraging learners to be involved, engaged and activated.

What I like most about it, is the thought process. Game developers go through such a different thought process than people designing instruction. If we get instructional designers to go through that thought process, I think they can make some really powerful instructional elements and interactions. That's the concept behind the book.”

About: Karl Kapp is a professor of instructional technology at Bloomsburg University in Pennsylvania. He teaches a variety of courses to include game design and how to design learning courses and environments, Additionally, as the assistant director of Bloomsburg's acclaimed Institute for Interactive Technologies (IIT), Dr. Kapp helps government, corporate, and non-profit organizations leverage learning technologies for employee productivity and organizational profitability. In his spare time, he has authored or co-authored four books on the convergence of learning and technology with his latest being The Gamification of Learning and Instruction.

You can find Karl on Twitter @kKapp  or his blog, Kapp Notes.

This podcast will serve as a great introduction to Paul Myerson discussing his Lean Supply Chain & Logistics Simulation later in the week. This is part of a series of blog posts outlined in A Lean Service Design Approach to Gaming your Training.

Wednesday, October 12, 2011

Demonstrating Social Media using an Elephant

Great lesson on using social media. It is not about the tools but more about the connection. We have all heard this before but the Antwerp Zoo give us the perfect lesson through the birth of a baby elephant. 

They do it so well that at the end of the video, you hardly remember a single social media tool used.

Related Information:
The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion
In love with your products more than your customers?
Is every Boardroom discussing Gamification? Is yours?
Games maybe your only chance to attract the best and brightest talent

Friday, December 24, 2010

Is the War Room still useful?

The war room has been around forever and of course the original use was by generals. This enabled them to visualize the field of battle The most famous, War Room was made into a 1993 American documentary film made in 1993 about Bill Clinton's campaign for President of the United States in1992. Though still popular in the Agile Software Development where a Scrum Room and even more intimate, pair programming is still very much in vogue, However, I am finding it less and less popular in the marketing arena. Here is an upgraded War Room that I thought was pretty neat.

Now, this is a War Room!

I actually think the war room is essential in today’s marketing, even for an individual consultant. I actually have what I call a battle wall. Each of my client has their own spot or board which consist of mostly post it notes and a calendar for events. I move the post-it notes to my personal Kanban board located next to my desk on a weekly basis. I like to do many things virtually but I leave the customer drive that versus me trying to get them to try the latest and greatest product.

As we become more virtual, I think that the war room will certainly go online. At this time, ideas are still best nurtured at the coffee house, the bar, or other space that fosters collaboration. Creating that atmosphere is tough online for most. Many are still in a learning curve. There seems to be big gap in the use of technology between the geeks and the others. I am not really sure if that gap is closing or growing?

Is there online technology that can facilitate setting up a war room?

Related Posts:
Agile, Scrum, Kanban, or is it just a Marketing Funnel?
Pull: The Pull in Lean Marketing
Value Stream Marketing and the Indirect Marketing Concept
Marketing Kanban:
Marketing Kanban

Friday, April 16, 2010

Content Marketing Strategies utilize Blended Learning

In today's marketing, we use Content Marketing as one of our number one lead generating sources. This content tends to be educational in nature. Since the content typically is both online and off-line it very much resembles the training model defined as Blended Learning. Blended Learning is a training model that integrates multiple delivery modes and learning activities, generally a mix of e-learning, classroom exercises, coaching and project based applications. A well-designed blended learning package combines complementary learning activities that will attain a defined level of subject matter mastery. Is this not basically what we're asking our marketing to do?

I discovered a study (while reading The Blended Learning Playbook published by MoreSteam) by the Centre for Studies in Advanced Learning Technology of Lancaster University. It suggested that there is a wide use for networked learning for the following reasons:

  • Students found a high degree of interactivity and flexibility when combining online tools with other virtual activities. 54% of survey respondents reported feeling more in control of their learning over time and location.
  • The variation of interactive options(discussion forums, classroom activities, cats, study halls(encourage more interaction among students in situations where those opportunities did not exist.
  • Students in organize blended programs experience more reflective learning, while facilitated deeper processing the material. They felt that they were better able to respond to content or afforded the opportunity to the sword it over time, rather than respond immediately, as is often the case in a traditional classroom environment.
  • Recorded discussion and e-learning leaves a permanent record. In a classroom, when the instructor has finished their remarks, most of the instruction is also finished. When e-learning is used as the primary delivery mode for content, it can be re-access as often as a surrogate for refresher in just-in-time learning.
  • Network learning provides richer opportunities for peer learning. Particularly in deployments where students are not co-located, tools like discussion forums and project management applications foster more communication within cohorts. Students find great value in the strength of their new network. 79% of respondents to this case study felt they had learned from the contributions of fellow students.

MoreSteam also put a small chart in the book explaining Blended Learning which I thought could serve as an excellent outline for a content marketing strategy. I have used parts of it below to outline the reasons for developing a content marketing strategy:

  • Less expensive, more flexible and more effective
  • Don't believe design integration of live and online materials and methods
  • Designed to have scheduled meetings with trainers, technicians and sales.
  • Rooted in best practices as identified in adult learning theory
  • Designed to be delivered as needed and in harmony with work schedule
  • More scalable, allowing redirection of personnel resources
  • For a variety of experience and levels of technical savvy
  • Highly interactive exercises and activities
  • Opportunities for team members in leadership to manage project workflow and receive Information on demand

Blended Learning is being proven as a very effective way of learning and for the adult population it may be the most effective way of learning. I encourage before developing a content marketing strategy of your own to review some of the principles of Blended Learning. MoreSteam is a great resource and offers a wide variety of resources at www.moresteam.com

If we are talking about Blending, I have to include a Will it Blend Video in lieu of a picture: How about one for marbles?

By the way, how blended is your marketing?

Monday, March 15, 2010

Affiliate Marketing an easy way to make money – Fact or Fiction

What prompted this post was a blog post on American Express Open Forum by Chris Brogan. Chris is one of my favorite bloggers and someone that I have always held in very high esteem. However, when I read his post it left me the impression that he made Affiliate Marketing seem like an easy way to make money. He throws out the estimated numbers in 2009 for affiliate marketing of 13 billion. Heck at 13 billion, anyone can get a piece of that pie or can they?

I left a short comment on the post that I would like to expand on. As a disclaimer, I would like to mention that I make money on affiliate sales and have set up a few clients with affiliate programs. There is also affiliate links sprinkled through my website so be careful.

That all important Affiliate Link, that code that you get that is embedded in your links, banners, skyscrapers and anything else that will accept a hyperlink. All you have to do is embed it and people will click on it and you make money or do you.

Most links will register a client’s computer by embedding a cookie on to their computer. So what happens when a client cleans his cookies? What happens if he sees and discovers the product and investigates just enough before he clicks through and then searches for the site? And the one that is just about always the case is if you’re in B2B sales, how often does the purchase occur on the computer that was registered. Do you think the purchasing agent ask the requester whose site they found the product on? Do you think the requester even mentions it?

However, when your prospect is registered, what happens next? First there is typically a minimum payout and a time limit on how long the cookies last. Did you know most cookies expire in less than 90 days? Did you know that there may be a minimum threshold before sales are paid out? The thinking behind that is that you will have the highest registration in the initial 90 days and the least conversion. Meaning the affiliate resource gets the e-mail address to forever market too for a very limited if any cost.

The 13 billion dollar mark has spawned a highly competitive market for handling the affiliate resources account. There are some great ones out there and I am only here to discuss one thing. What happens when your affiliate resource switches suppliers? That’s right, your cookies all disappear and you have to re-register all of your prospects again. It also means you have to change all your links that you have created to the new one.

Read the fine print well, if there is any. I have been told that half my affiliate sales were non-commissionable because the people that clicked through my site were commissioned and they could not pay out commission to both of us.

This is my favorite bug-a-boo. I drive people to a site, they register and I now have a good solid lead. My affiliate resource starts sending him his auto-responder to sell the product therefore doing all the work. Hmm, work = auto-responder? He may convert a few, maybe not, but then what happens is that a new wave of auto-responders start being sent; selling my affiliate resource’s, affiliates! That’s right, my resource tries to move him into one of his affiliates and guess what, you don’t get to participate in this sale. No way, no how!

So now let’s get to the real skivvy, RUN THE NUMBERS! Nobody is going to tell you this but think about how many impressions you have to make to get a click-thru. Than how many leads turn into sales and then your payout. The truth is seldom is it better than direct mail numbers of 1 to 3%. So picking 2%, (and that is  very high on impressions to leads) if you have 10,000 impressions that is 200 leads and as a result 2 sales. If you make, $50 a sale that is $100 for your efforts. If you can accomplish, I would bet that you are doing better than 95% of the affiliates out there. So, look at two things: CookieHow much traffic does your website get or how big is your e-zine list? For the sake of explanation, let’s say my numbers above our correct. Are you willing to give up that number of leads to someone else for a $100.

Affiliate Marketing is not an easy way to make a living. You can participate in launches, book offerings and other affiliate efforts that could increase the odds of success and prove more successful. There are some great and I mean great partnership, coaching and program structures that could prove very lucrative for you. But if you are just looking for a cookie, in my opinion most would be better served in the hole they came from. What are your thoughts?

Sunday, August 16, 2009

Simple, Easy to use Lean Six Sigma Software tools

When talking to most Lean Six Sigma Consultants they will tell you the 2 lean tools that you start with are 5S and Standard Work. Looking for a simple way to describe the Standard Work process, I ran across this software company and their set of tools. I found them quite interesting and have started "Testing" them out. I wonder has anyone else tried them?

Here is a description and a picture of their template. Tools for standardized work are the most important tools in your Lean toolkit - because they avoid backsliding into old habits

The Standard Work Sheet Excel template is 5 tools in 1:

  1. Value Add Analysis (auto-calculates pie chart)
  2. Work Balancing (auto-draws work load balancing bar chart in relation to Takt Time)
  3. Standard Work Instructions & Analysis
  4. Quick Changeover tool for setup reduction.
  5. Standard Work Combination Sheet visual time chart.

Std Work.JPG

What makes these templates unique is that they are built on Excel spreadsheet platform.

You have options to:

  • Auto-draw a Standard Work Combination Sheet with a single click of a button.
  • Create a separate time chart for each operator, or display all operators in a single chart.
  • Use either stopwatch or video Time Observation to observe and time your standard work procedures
  • Split your Value Add Pie Chart into your own user-defined types of waste
  • Plot as many as 4 chart lines - for Takt Time, Target Cycle Time, Cycle Time, and even a 4th user-defined chart line (perhaps for out of cycle work?)

    Draw the chart with or without labels
  • Include up to 200 lines of work elements on a single chart
    (and spread even larger processes over multiple charts - perhaps with summary data rolling up to each higher level)
  • Define your own header data field labels
  • Link to or from another worksheet for calculations such as Working Time Available, product mix, or master scheduling...
  • Paste a picture of your Spaghetti Diagram on the same page with your Standard Work Combination Table!
  • Use this as a Quick Changeover tool for Lean SMED setup reduction

I think it is a pretty unique product. You can download a free trial but I think it will ake a commitment to use these templates so if it is free, you may just never commit.

Technorati : , , , , , ,

Friday, March 27, 2009

Diving into the social media network - Job seekers

I don't recommend Social Media for all job searches but it is one method and one place that you should have a presence. It is also intriguing looking at how other people are using other media. It may give you a unique idea to apply to a letter you are sending out or to talk about at your next social event. You are attending social events?

Nevertheless, he’d been building his on-line network for well over 3 years for marketing and branding purposes. Tom lost his job last Thursday. He shared his three-day step-by-step play, into his job hunt:

1. Created a “Hire Tom” web page associated with his blog.
2. Contacted close friends and associates via e-mail
3. LinkedIn was the next stop.
4. Twitter is the next stop for Tom

Read the entire post from Judy Martin at WorkLifeNation.com. A good resource for you. Or join our BecomeEmployable Site.

Wednesday, March 4, 2009

The Businesscardless Office

This content from: Duct Tape Marketing

The Businesscardless Office

Seemslike we’ve heard about the promise of the paperless office for about 10 years now, but in some circles of business, we’re not much closer to the reality of this than we were back then.

I think a couple things have slowed the crawl to this 1) people just don’t do a good enough job using the vast array of file saving, file sharing, and digital collaboration tools out there with ready access on mobile and portable devices. If you think about it, we don’t need much paper. 2) there’s still a desire for something tangible that only a physical document or magazine can bring. You can’t touch or smell digital documents so that makes them less real. I think this human need will make the creation of physical products, marketing kits and magazines a necessary part of the marketing world for some time.

Andhere’s the ultra cool thing - anytime someone that’s given you their contact info via dub makes a change, it’s automatically updated on your phone.

You can also create DUBIDs for products and services and allow anyone to request to have more information sent to their phone just by sending a text to the DUBID you create.

There are any number of ways to use this tool, and like other innovative technologies, its usefulness will grow with adoption, but DUB already syncs contacts and updates with Salesforce, Microsoft Dynamics CRM, Siebel On-Demand and SugarCRM and says it has Facebook and LinkedIn integration in the works,

Sunday, February 22, 2009

Adding Social Features to Your Web Site

This content from: Duct Tape Marketing

Adding Social Features to Your Web Site

Theweb has become a terribly social place and that raises the expectation of most web site visitors. The ability to add content, comment, rate, review, interact and share information found when surfing the web has become standard fare.

byadding a few simple scripts and widgets you can easily add tremendous social functionality to any web page or blog. Giving your visitors, prospects and customers ways to share and amplify their voice is a great way to enhance their experience of your business online.

JSKits

- This is one of the dead simple easiest ways to add rating, navigation, polling, chat, reviewing and commenting to any web page. You simply copy a line of code and you are in business. Getting customer reviews and reader comments on web page, usually a blog function is great for static product pages.

Social Ad Units - Popular Media recently introduced something they call Influencer Ads. These banner ad type units allow you to place ads that contain an entire social media follow-up system. When someone clicks on an ad for your webinar, they can automatically post it to Facebook or send it to a friend with personalized follow-up. This is a great tool for contests and registration incentive campaigns. (You can see this in action here)

Meebo Me - This simple IM widget can be embedded on your site to allow visitors to initiate an IM chat instantly when they visit your site. This can be a great way to add customer feedback, help and interaction functionality.

Add to Any - These widget allows visitors to easily subscribe to RSS content, share, bookmark or email content using many of the commonly used services.

This is from Small Business Marketing Blog from Duct Tape Marketing, and written by John Jantsch.

Thursday, February 5, 2009

Can I beat Amazon on Google?

 

Ok, this is a relatively unimportant blog post but you have to have some fun sometime. One of my goals occasionally is to find out where I can get to on Google Search. Well, the last few weeks I have been trying to beat Amazon on two Google search terms: One Page Business Plan and Duct Tape Marketing.

I was able to do it for One Page Business Plan, 4 of the last 6 days but Duct Tape Marketing has stumped me though. I just can’t do it.

Now for the fun part. I am not a neophyte when it comes to SEO but let me tell you something. I don’t even try. But you tell me, why is my ratings so good or not so good? Give me some suggestions, I need help!

Technorati Tags: Amazon,One Page Business Plan,Duct Tape Marketing,Business901

This is from Business901.

Saturday, January 31, 2009

57 Internet Possibilities to Investigate

The future is now. Sometimes, we don’t look outside our little angle of it, and that means we miss some possibilities. Other times, we realize something’s out there and we have part of the puzzle, but we’ll catch a different view that gives us even more. I’ve compiled a list of 100 possibilities and things happening out there on the Internet that might be of interest to you. You may have even more to add. Please do.

57 Internet Possbilities to Investigate, go read Chris's post
And hey, if you like this post, please subscribe for free to get more information daily (if not more).

Sunday, January 18, 2009

Tips for Presentations of a (Second)Lifetime

Presenting via a webinar is tough to do. Presenting in a virtual world as an avatar will surely have nuances that are new for me.

It’llbe easy to incorporate most of the tips needed for a remote presenter, but I’ve added a few that are specific to Second Life just in case you find your avatar presenting an island any time soon. These tips are brought to you by Gary Barber.

Tips for Second Life Presentations:

This is from slide:ology, and written by Nancy Duarte. Read the entire post

Wednesday, January 14, 2009

Business901 launches new Small Business Podcast Website and Itunes Store

Fort Wayne, IN - Business901 has just launched a small business and nonprofit podcast website. An ITunes store was also created to facilitate subscription by Itunes user. The site offers visitors the opportunity to listen to current small business and nonprofit topics such as discussions on Social Media and Lean Marketing. The podcast site is Business901.podbean.com and the Itunes store is named Business901.

Why a podcast website Dager was asked; “The Connecting You Passion TV Show needed a forum other than video to reach the public. There are some great stories that have been told on the show and with just a little modification we were able to post them to the podcast. We also had a collection of articles and blog posts that we have been developing into e-books and realize that they could be easily converted to audio. The format worked perfectly and brings a new dimension to our company.”

The Connecting Your Passion TV Show is a bi-monthly program hosed on the Fort Wayne Public Access station. It is aired every other Tuesday at 9:00 AM. The The program that is hosted on the Fort Wayne Public Access station. It is an interview type format and focuses on the participating “Nonprofit’s Story.” The shows guest have included nonprofit organizations: Big Brothers, Big sisters, Reach for Your, Huntington Youth Service Bureau, SCORE, TQM Network, Childrens Hope Hospital. There has also been shows done on Social Media and Why do people volunteer. Joe Dager of Business901 is the host of the show.

About Business901
Business901, http://www.business901.com uses proven methodologies to enable its customers to build applications in a very short amount of time. Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as target marketing and organized referral marketing. As a certified coach of the Duct Tape Marketing Consulting organization, Joe provides practical, information-rich, immediately applicable direction that profoundly impacts the success of small and mid-sized businesses. His experience includes numerous start-ups, several turnarounds in variety of industries to include manufacturing, retail, and professional services to include marketing.

Thursday, November 20, 2008

#1 Rule For A Successful Blog

Read the entire post from Six Pixels of Separation - By Mitch Joel at Twist Image

If you had to choose your #1 rule for what it takes to create a successful Blog, what would it be? Mine is: create real interactions between human beings.

Finding your passion is one thing. Uncovering a unique niche is another. Attempting to turn a six-figure income from your Blog might be what drives you, but what will really keep the momentum going and your readers engaged is if you create a platform to not only share your own insights and personal thoughts, but use it as a place to really connect with those readers and enable that to turn the entire Blog into a thriving community.

It's something that will take a lot of internal and personal struggle (especially if it's a business Blog).

If everything you do Blog about has an end-game of making you slightly more famous, how does that help, grow and nurture your online community?

The conversations are everywhere.

What is your #1 rule for creating a successful Blog?

Tags: blog blog marketing blogger blogging book oven business blog business magazine conversation friendfeed hugh mcguire human being internet culture librivox media newspaper online community publishing twitter

Friday, November 14, 2008

6 Reasons Virtual Events Are Getting So Popular

I am a big fan of Virtual meetings and use webinars as a big part of my communication tools. Enjoy the excerpt and if you want to read more from Rohit click on the link below.

  1. Recession economy and budgets. Yes, I said the "R" word. If you were lucky enough to work for a company that actually had a conference budget, chances are you are seeing that budget reduced or disappear. This is the most obvious reason for the rise of virtual events ... they are cheaper.
  2. Filling the void. I do not, however, believe that this budgetary pressure will lead people to not attend events. They will just get more selective about the ones that they do attend. So for arguments sake, let's say there is a marketer who usually attends 3 conferences a year. Next year this same marketer may only be able to attend one, but can virtually attend another 3-4 throughout the year. More and more we will see virtual events filling the void and making training, learning and networking possible on more occasions than currently possible.
  3. Bring together a fantasy team. When done right, virtual events also allow you to bring together a group of speakers that would be very hard to bring together at the same time for a physical event. As a result, the caliber of speakers across the virtual event can often be higher because it is easier to get a commitment from experienced speakers with very busy travel schedules.
  4. Allow for multitasking. Sometimes the toughest thing about an in person conference or event is not getting the budget to go, but finding the time to be out of the office for an extended amount of time. With virtual events, you can go on mute on a conference call and multitask from your desk. Getting work done while attending a virtual event is a pretty powerful benefit.
  5. Small business friendly. At many large events that I attend, it sometimes seems that small businesses are the ones that are left out because it is only the bigger companies that can afford to send people to conferences. I strongly believe the smartest small business people are the ones who ARE investing to go to the right in person events, but virtual events can often work better for small businesses simply because of the tradeoff in time and budget commitment, as well as the fact that they can be less intimidating.
  6. Built in archive. As an entire event is hosted online, all the content and conversations the event generates are also online. When the time comes to create an online achive of the event, it is usually a very simple prospect because the bulk of the content and conversations are already online and it is simply a matter of aggregating it together.

This isfrom Influential Marketing Blog, and written by Rohit.

Is This a Skype Killer?

I have used Skype sparingly in the past and it seems like this may work better for me. What do you think:

This content from: Duct Tape Marketing

Is This a Skype Killer?

Freeonline phone, chat and now video chat is a tremendous business and personal tool.

Skype pioneered the platform, but Google just launched it’s own version of voice and video chat that connects directly into Gmail. You can download the Gmail voice plug-in here.

Idon’t know about you, but I’ve never really worked Skype into my routine, even though many swear by it. I’ve already got so many Google services integrated into my day to day activities, that I’m guessing this will be a natural add-on.

Onceyou download the plug-in and log into Gmail you will be asked to verify your audio and video settings. Obviously you need a camera attached to your computer and those you want to chat with will need to set-up Video chat as well.

If you already use Google Talkr, you may have a head start on access to your connection.

Here’s a screenshot from Google Blog

Google video chat

Monday, September 8, 2008

Focus On Digital Marketing

 

Here's an old sales question for you:

Is it easier to sell one person one item for one million dollars, or to sell one million people something that costs one dollar?

It's not a trick question and the logic goes that it's much easier to sell one person something for one million dollars.

Here's the challenge: don't get sucked into the mass media mind-set when it comes to online.

The Digital Marketing channel offers you the ability and the channel to focus.

Harness it. Check out Mitch Joel's entire blog at

Six Pixels of Separation

Tags: advertising business chris anderson cpm digital channel digital marketing ebay marketing mass media

Tuesday, August 26, 2008

50 Easy ways to Improve Your Twitter Experience

 

By Jessica Merritt

Twitter is an excellent, addictive tool for getting connected socially and building your personal brand. It’s also a simple tool, but there’s a lot you can do to improve upon it. Make use of these tips, tools, and other resources to make your Twitter experience better than ever.

50 Easy ways to Improve Your Twitter Experience

Good post just for nothing else to open your eyes at what you can do with 120 characters.

Tuesday, August 19, 2008

Startup Fundraising According to Paul Graham

I like Ben's blog and he is always having good things to say. 

From the Instigator Blog by Ben Yoskovitz 

Paul Graham is well-known in the startup world for his past successes and most recently, the launch of Y Combinator. Y Combinator continues to garner a ton of attention, from a combination of the sheer volume in startups being launched through the program, the successful exits, and the way in which they’re shaking up the venture capital industry.

I’ma big fan of Y Combinator. I wish I could have gone through the experience. From the outside looking in, I see an insanely talented and dedicated group of people running the operation, who are working with a slew of bright, young, hungry entrepreneurs. I’ve met several Y Combinator folks and have been impressed with all of them.

I think Canada needs a similar model, although for a whole host of reasons, it can’t be quite the same. But that’s a topic of discussion for another time.

PaulGraham recently published his Fundraising Survival Guide, and I wanted to take a few moments to go through some of his key points and add my own thoughts and experiences to the mix.

  1. Fundraising is brutal.
  2. There are no secrets.
  3. Consulting is the only option you can count on. 
  4. Creates an us vs. them attitude.
  5. Keep working on your startup.
  6. Raising money for the first time alone is almost impossible.

Ben offered some great comments and also other insights as well that I did not duplcate here. If you are newbie to raising money take a look here.

Getting ready to offer a Duct Tape Marketing Product Launch kit.

Saturday, July 19, 2008

Grammar Girl Uses Podcasting to Grow Information Business

 

Grammar Girl Uses Podcasting to Grow Information Business

via The Life's Work Group Blog by Matthew Scott on 7/15/08

My Escape From Cubicle Nation friend Pam Slim wrote a great post today on Grammar Girl Mignon Fogarty.

What a great example of using podcasts to enable people to know, like, and trust you.

Mignon did something very creative from a business process standpoint. 

1. She created a 5-minute weekly podcast. She now receives 800,000 visitors a week.

2. Mignon created an audio book on audible.com.

3. She wrote a print copy book.

I love this creative approach.

You can view her YouTube video on Matthew's site it might give you some inspiration and ideas for your own business.