Using Outposts in Your Media Strategy

From Chris Brogan, great stuff

  Social networks are great places to meet new people, to build new business relationships, and to learn about information from non-traditional sources. But another great way to use social networking sites is as an outpost. What do I mean by this? It turns out that people getting to know you on social networks might also find your content for the first time, and/or something you post to those networks might bring you an opportunity that wouldn’t immediately come to you in other ways.

Building Outposts

Before we go too deep, as I’m talking about RSS and some of you might not be fully aware, here’s a great video by Common Craft about RSS in Plain English:

Here’s what I’m talking about:

1. Find your RSS feed URL for your blog.
2. Add your RSS feed to FaceBook.
3. Add your RSS feed to LinkedIn, but go further.
4. Post the occasional tweet about a particularly good blog post to Twitter.
5. Repeat this in any “very specific to your industry” social networks that matter to you, and/or on emails to your specific potential customer base.

Any other recommendations you want to add to the process? Any questions?

Photo credit, Jule Berlin