Business901 Book Specials from other authors on Amazon

Saturday, February 21, 2009

Content Marketing Secrets from The Ritz Carlton

These guys are just all over my radar screen lately. Read the rest of this post from Content Marketing Today, and written by Newt Barrett

Supurb In Person Content Marketing: Continuous process improvement enables great people to function in an optimal way. For example, the ability to promise immaculately clean rooms in which everything works is the result of processes that have been established for that express purpose. The successful operation of each hotel property is the end result determining how to optimize each critical process that leads to a wonderful guest experience. Done right, optimum results are achieved with great efficiency of effort.

In Person Content Marketing Lessons You Can Apply to Your Business

  1. You need to put the right people in the right positions. For example, at Conditioned Air in Naples, FL, they work very hard to make sure that those individuals who work closely with customers truly enjoy and thrive from regular customer interaction.
  2. Developand keep improving processes that make it easy for your team to succeed. Don’t let a lack of process or bad processes make it hard for them to keep your customers happy.
  3. Happyemployees who, in turn, makes customers happy will motivate your customers to sell your products for you by sharing their positive experiences. Since so much of that sharing now winds up on the web, the world will soon know how wonderful your company is–or isn’t.

My other post about Content Marketing

 

Technorati Tags: ritz-carlton, marketing,in-person content marketing,customer service,quality,process improvement,

No comments: