If you haven't heard the term "content marketing" - you soon will. Authors of Get Content. Get Customers.) talked all about using content to impact your bottom line. To give you a taste of what we'll talk about, here is my quick checklist of the questions you should ask yourself as you start to build your own content marketing strategy:
- What is the problem you will try to solve? Great content marketing focuses on answering a key challenge or question that relates to your business.
- Howcan you make it about more than you? This is not a sales pitch. It needs to be useful and offer more context beyond just how great your product/service is.
- Who'sgoing to care to read and share it? It needs to be interesting, but the sharing is particularly important, as great content marketing should be something people can't help sharing.
- What'sthe best platform and format to use? Think about video versus blogging versus downloadable PDFs and what will be easiest for your audience.
- Howwill you promote it? Plan to spend quite a bit of time thinking about how people will find your content, as it is completely useless if no one can locate it.
- Howwill you know if it's working? Your metric for success may be directly tied to sales, or awareness, or consideration. Whatever it is, know before you start how you'll tell if it was successful.
And just in case you can't make it, there will be a full archive available from our host Elizabeth Marshall at http://www.authorteleseminars.com.
This is from Influential Marketing, and written by Rohit.
Review some of my posts on Business901 in Social Media for more information.
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