Top 10 Small Business Marketing Mistakes to Avoid

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By Susan Burnash

Marketing is critical to the success of every business. Unfortunately, many businesses discount the effect it can have, and they forgo marketing because they believe they can't afford it or simply don't have the time or energy to create a plan. Perhaps this is why a high percentage of small businesses fail. But you don't have to be a statistic when you approach marketing with the importance it deserves. Below you will find some of the most common marketing mistakes businesses make.

Mistake #1: Not Developing a Marketing Plan

Mistake #2: Not Planning a Marketing Budget

Mistake #3: Not Targeting a Specific Target Audience

Mistake #4: Not Developing a Clear and Consistent Marketing Message

Mistake #5: Believing Your Product or Service Will Sell Itself

Mistake #6: Not Clearly Defining Your Product or Services' Benefits

Mistake #7: Underestimating the Value of Your Existing Customers

Mistake #8: Thinking that Advertising is Marketing

Mistake #9: Ignoring the Benefits of Public Relations

Mistake #10: Expecting Too Much, Too Soon