"The problem with marketing is that everyone thinks they're an expert". -- Everyone outside of the marketing profession.
Just this week, we saw four examples of what the bailout 'golden handcuffs' look like:
- Citigroup paid $400m for the naming rights to the new Mets stadium.
- Wells Fargo cancels partners club in Vegas.
What ever happened to being market-driven?
But, in truth this problem is of our own making. If our motives were pure from the start, there would never be the kind of programs in the public eye that everyone can point to as a non-essential waste of money. There are so many disciplines that are undergoing a transformation right now. This smells like the beginning of marketing's. And it starts with realizing that our motives need to be more authentic.
This is from Tuned In: Uncover the extraordinary opportunities that lead to business breakthroughs., and written by Phil Myers.
I think Phil is making a good point here and you should read the entire post. But it is a good example of why your marketing should be authentic and transparent. Lear more about the Business901 Product Marketing.
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