Is John Jantsch a nice guy?

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Duct Tape Marketing EXCELerator - Monthly marketing tele-classes

Attention:  Small Businesses, Professional Services, Salespeople and Organizations:

The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is designed to fulfill all the needs you require from a part-time marketing department.

Monthly marketing tele-classes to fast-track your business

One of the biggest pitfalls business owners encounter is wearing blinders when it comes to their marketing.  The sector changes rapidly, and it should be the responsibility of your marketing department to ensure you stay on top of new, innovative approaches.  One-dimensional marketing approaches are high risk and usually ineffective.  You need to consistently take a multi-pronged approach to your marketing.

Once a month, your duct tape marketing coach will be leading a private training call on a variety of powerful marketing tools.  These detailed how-to calls will outline, step-by-step, proven strategies and action steps to help guarantee your marketing success!

Calls would be held and recorded every month so that you can:
train your partners and employees space-space.  You're welcome to invite your business partner, spouse or key employee by the call, or have them attended in your absence.  What better way to educate others on your team on various aspects of?

Create your own Bible resource Library space-space may be the initiative covered.  One month won't come in handy for another year.  No problem.  You will receive CDs of the training calls in the mail each month, at North surcharge so you can curry your own marketing resource Library.

Listen to them, what is most convenient time for you-we know you're busy and may not have time to make all of your move live marketing Excelerator calls are you.  That's why we record each call, and the audio is quickly posted online--usually within 24 hours.  You can download the MP3 file at your convenience, and listen at your leisure on your iPod, computer or any other MP3 player.

Upcoming marketing sessions:

1. Develop your marketing hourglass.
2. Great lead generating two-step advertising campaigns.
3. Get in front of years prospect of powerful direct mail techniques.
4. Buying strategic partners to sell for you.
5. Build your credibility by attracting media attention.
6. Develop an online moneymaking machine.
7. Make it to the front page of Google.
8. Generate $$$ through speaking engagements.
9. Price for profits-increase the amount your customers spend export instantly
10. Automate and optimize your marketing with technology

Technorati Tags: Marketing Excelerator,Duct Tape Marketing,Markting Excel-erator,Marketing Accelerator,Manufacturer Marketing,Marketing Coach

Duct Tape Marketing EXCELerator Expert Series

Attention:  Small Businesses, Professional Services, Salespeople and Org anizations:

The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is designed to fulfill all the needs you require from a part-time marketing department.

Personal access to leading North American small-business experts

Who has time to read every leading marketing book out there?  Now you don't have to.  As your part-time marketing department, we have access to leading experts and can give you an opportunity to hear what they have to say LIVE as well ask them questions.  You will be kept abreast of these additio nal sessions and just like your ongoing monthly program.

You can invite your employees, partners, or spouse to join in on the call.

Calls are recorded so that you can download and listen to them at your convenience.

Past, experts have included:

• Michael Gerber
• Guy Kowasaki
• Stephen Covey
• Tim Ferris
• Michael Port
• John Batelle
• David Mearman Scott
• David Allen

Learn more

Technorati Tags: Marketing Excelerator ,Duct Tape Marketing ,Markting Excel-erator ,Marketing Accelerator ,Manufacturer Marketing ,Marketing Coach

Duct Tape Marketing EXCELerator - Retreat

Attention:  Small Businesses, Professional Services, Salespeople and Organizations:

The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is designed to fulfill all the needs you require from a part-time marketing department. You will receive a mix of products and services to help you:

Part 4 of 5

October 22 thru 24th, 2009.
Hotel Boulderado Boulder, Colorado.

This unique three-day retreat brings small businesses together in a group environment to expose them lie to someone North America's leading marketing experts, as well as two other small businesses for source of inspiration and motivation. While enjoying the beautiful mountain setting of Boulder Colorado, small business will learn and implement various tools and techniques available to grow their business.  Our team of experts(this will include some heavyweights) will work with you to create various marketing tools on the spot!

By the time you leave your three-day retreat, you will:

   be able to implement immediately at least part of your overall marketing system.
   Be more comfortable utilizing some very cost effective and powerful marketing tools.
   Still more confident in your marketing strategy and experience a much shorter timeline and executing these strategies now and in the future.
   Have met other small businesses to garner ongoing support and possibly a line with on future marketing endeavors

A sample of topics: PR- being an expert, harnessing the Internet, getting media attention, landing speaker engagements, optimizing your site for search engines, e-mail marketing, creating effective paper click campaigns, referral marketing

And what is really cool, is this package is included in your monthly fee. You are only responsible for a couple of meals, room rate of $130 and airfare.

Attend a Free Webinar

Technorati Tags: Marketing Excelerator,Duct Tape Marketing,Markting Excel-erator,Marketing Accelerator,Manufacturer Marketing

Duct Tape Marketing EXCELerator Coaching

Attention:  Small Businesses, Professional Services, Salespeople and Organizations:

The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is designed to fulfill all the needs you require from a part-time marketing department.

Part 3 of 5:

Your own authorized Duct Tape Marketing Coach

The key to the success of the Duct Tape Marketing Excelerator program is the access you receive to a marketing professional, has received extensive training in the application of the duct tape marketing system.  Your part-time marketing professional will provide you with the advice you need, when you need it.

Unlimited e-mail support -you have a question or want to get input from a marketing professional?  Simply e-mail your marketing coach.  Now you can get the feedback you need, quickly and guilt free.

Quarterly one-on-one sessions-in person or over the phone-once per quarter , you can and should schedule a one-hour meeting to sit down with your coach to reviews those areas you're struggling with on your marketing.  These are great opportunities for you to not only get the ongoing input into your marketing that you need, but also to hold yourself accountable to your marketing commitments.

Special rate for additional one-on-one support -as is typical part-time help, there are times of the year when you may require additional assistance.  That is why all duct tape marketing Excelerator clients receive a special contract rate of additional hours.  You can receive the additional help, you need from your Duct Tape Marketing Coach, time permitting, at the special rate.

Technorati Tags: Marketing Excelerator,Duct Tape Marketing,Markting Excel-erator,Marketing Accelerator,Manufacturer Marketing,Marketing Coach

Duct Tape Marketing EXCELerator University

Attention:  Small Businesses, Professional Services, Salespeople and Organizations:

The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen.The Duct Tape Marketing® EXCELerator Program is designed to fulfill all the needs you require from a part-time marketing department.

Annual enrollment in the Duct Tape University.

You want to get the step-by-step process to set up a referral program?
Perhaps you would like to learn more about online marketing?

The Duct Tape University is an online learning Center chart bowl of marketing classes and workbooks to help you build and execute the perfect marketing system.

Think about it:
    No more searching all over the Internet for marketing how-to courses.
    No more purchasing marketing courses for additional fees.
    Now you can learn at your own speed, any time, space-space Day or night.

Sample courses in the Duct Tape University:
    Referral flood marketing -space how to create a flood of new business without spending one dime on advertising.
    Blog lightning space-space, how to create and promote your small business blog in a flash, a step-by-step blogging success to a role.

...  And much, much more!

Technorati Tags: Marketing Excelerator,Duct Tape Marketing,Markting Excel-erator,Marketing Accelerator,Manufacturer Marketing,Marketing Coach

Marketing EXCELerator

Attention: Small Businesses, Professional Services, Salespeople and Organizations:

Finally! Here's your chance to get the ongoing marketing support you need to take your business to the next level.

Announcing our BRAND NEW "Marketing EXCEL-erator Program"

A BRAND NEW program that truly gives you the access, support and accountability you need to effectively market your business on an ongoing and consistent basis. Structured to encompass all the duties of a typical marketing department, this affordable alternative gives you the strategy, the know how, the resources, the one-on-one attention and the “kick in the pants” you need to stay creative and ahead of your competition.

Now, let's review HOW you'll be receiving this business-changing information and training, as well as our personal coaching and hands-on support from leading experts…

1 LIVE Training Calls on Featured Topics: On generally the 1st Wednesday of each month, we will be leading a private training call exclusively for our EXCEL-erator members. Each call will focus on one of the topics outlined earlier. Some calls will feature handouts that will be distributed before the call.

2 Annual Admission to an EXCEL-erator Retreat of Your Choice: All Marketing EXCEL-erator members who join the Annual program in 2008 are guaranteed a complimentary spot at one of two EXCEL-erator retreats scheduled in 2009.About the EXCEL-erator Retreat

3 Special Guest Calls on Featured Small Business Topics: During the year, we'll also have Special Guest Calls to give you access to some of the leading experts out there on small business topics. Past guests have included Michael Gerber from the e-Myth, Guy Kowasaki, author of The Art of Start, and Tim Feriss of the 4 Hour Work Week. This is an amazing opportunity to tap into the minds of some extraordinary resources out there to help you accelerate your business.

4 Online & MP3 Recordings of all Training and Special Guest Calls: We know you're busy and may not have time to make all of our LIVE Marketing EXCEL-erator calls. But you don't have to worry about schedule conflicts, because we record each and every call, and the audio is quickly posted online -- usually within 24 hours.

5 CDs of all Training Calls: Best of all, you'll also receive CDs of the training and special guest calls mailed to you at the end of each month, at no extra charge! You see, we want you to have no excuse not to get your hands on the valuable information we're sharing.

6 Quarterly Private One-On-One Coaching: On announced days each quarter, we will set private coaching timeslots of 30 minutes where you can dial up for a one-on-one mini-consult. Be prepared with specific questions, and we will give you specific answers so you don’t get hung up on various components of your marketing system.

7 Full Access to the Duct Tape Online University: You will have full access to the Duct Tape University. This online resource center is only accessible to subscribers and is a rich source of courses and workbooks on a variety of marketing topics. You can download workbooks and participate in as many courses as you like at no additional cost as long as you are a member of the Marketing EXCEL-erator program.

8 Access to Our Vast Array of Resources: Marketing is an ever-changing field. It’s important to keep your finger on the pulse when it comes to trends, new resources and new schools of thought. But how do you keep up on these changes along with everything else you need to know on a regular basis.

So, are you ready to take your business to the next level?

" Yes! I’m ready to step up to your new "Marketing EXCEL-erator Annual Program" created specifically for those who are ready to learn and apply more advanced, high-income-generating marketing and success strategies to fast-forward their business to the next level!"

Membership includes the following benefits:

• (4) 90-minute Marketing Bootcamps to define the direction to take with my marketing
• 10 training calls per year covering a variety of marketing/business success topics listed above
• Special Guest calls covering even more marketing/business success topics
• 1 complimentary seat to a Marketing EXCEL-erator retreat for 3 full days of workshops, keynotes and networkings with leading marketing experts – for annual members only (2009 retreat: $3,500 - $5000 US)
• Quarterly private coaching sessions (During these sessions, we will book 30 minute calls to help you with your specific questions. First come, first served.)
• Online and MP3 audio recordings of all training calls
• CDs of all training calls mailed to me each month
• An ongoing subscription to the Duct Tape Marketing University during my attendance in the program
• Access to our vast array of Marketing Resources

Technorati Tags: Duct Tape Marketing,Marketing EXCELerator,Marketing System,Manufacturer Marketing,Lean Six Sigma,Lean Marketing

Building Relationships Takes Time : Virtual Small Business Marketing Support

I use Varju's Blogs a lot. she has excellent small business sense. Here is a great post of here and you know, she always backs up what she say with statistics.

Building Relationships Takes Time : Virtual Small Business Marketing Support

 

Technorati Tags: Business,Networking,Marketing,Small Business,Entrepreneur,Virtual Small Business Marketing Support

Building Blocks

I have had several blogs send me this post and I do think it is good, take a look:

Building Blocks

Brand Heaven or Hell

Posted: 04 Jul 2008 11:58 AM CDT

I love this image from David Armono's Logic + Emotion blog:

Here is the link to the original post if you have trouble seeing the image below

Technorati Tags: David Amano,Small Business Building Blocks,Branding

Advice on finding a coach?

I asked a consultant the other day: "What advice would give someone trying to find a consultant in your field?"
The answer:
1. Longevity, someone who has seen both good times and bad times
2. Active within a specific field/industry.
3. Communication skills
4. Ability to make my life easier, not complicate it.

Have any other suggestions?

How can you Fast Track your plan?

Small business people I believe are simply tired of hearing about another plan, another system, they simply want to get the work done. We have all heard all the reasons and I can recite zillions of them way too much for this blog but the simple fact is, we accomplish more with a plan. But how do we get started. Look at your top producers, they are probably already doing one that works within your company but it may not be documented.

The quickest and most effective way is to build a plan on where you are at. On what is working. It is one of the most important processes that you can do. Then you can define your objectives, develop strategies to achieve them, than institute action plans to carry out your strategies. If your objectives are not being met your strategies and actions may need to be changed. But without a baseline and a plan to work from, the process and achievements are only arbitrary.

As an example, most businesses have no sales process whatsoever. An effective sales process spans from lead generation to include marketing through sales closure. Pick one area at a time and make a commitment to improve that. You might have a long list, but you have to start somewhere and before too long you'll have dramatically improved.

John Jantsch of Duct Tape Marketing simply states that you must live by a marketing calendar. The idea is to keep doing something related to marketing, according to plan, day in and month out. When you plan your marketing activities using a calendar, your focus tends to be on the immediate goal leaving the long term goals become part of the process. Tracking and accountability is built into the calendar so that you can see the progress or where you may become off-track.

How does your calendar look?

Direct Mail using Postcards

Recently, I worked with a company and as part of their Lead Generation Machine we developed a direct mail program using postcards. Not novel, but in the process I wrote the following e-mail which I thoguht was worth sharing. They were convinced that 65% of postcards were read...maybe, but by who? The person bringing in the mail? Here was my response:

My Postcard Thoughts:

1. 65% is a postcard publisher's dream. If it was that high, you would never receive junk mail any other way. However, a high percentage of junk mail comes that way, so there is some truth.
2. More important does it get to the right person. If the message is not direct, postcards may not even reach who it is addressed to, especially if that person has a secretary or someone determines that it should go to somebody else. You could end up in engineering, purchasing, service, maintenance or?
3. Bottom line is the more generic the mailing lists and message the lower the response.
4. With that said, I see no problem using that venue over mail as long as your message is specific and we can get a response out of it.
5. I would design the postcard to solicit a response with maybe a message that is time based. Though I am not suggesting this, I hate discount programs, but as an example “10% off panel work on orders received in November.” Most fax programs and mailings that work are time specific and sell a particular item.
6. People like events or openings.
7. The next question is I think the postcard has to be part of an overall plan that includes follow up and what response you are looking for.
8. Steps in postcard:
   1. Determine market(who, where = mail list, OK)
   2. Determine message(What do they want and Why will they respond?)
   3. Decide what if someone responds to it, what you are going to do or send. (How, when = will you follow up?)

Coaching Excellence Series

Clear, Concise and to the point, Check out the Coaching Excellence Series, worth your time.