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Showing posts with label Marketing Calendar. Show all posts
Showing posts with label Marketing Calendar. Show all posts

Thursday, November 26, 2009

Using Value Stream Mapping Software

There is a lot of dispute about Value Stream Mapping software, and whether it should be used or not used. Most Lean practitioners will tell you that early introduction into converting your Value Stream Map into a computer generated document will hurt the overall flow of the procedure and be a detriment to the brainstorming process. They prefer using post-it-notes or pinning paper to a wall. Allowing as many people to interact is the whole point. I have a tendency to agree with the statement. Participation, interactivity is the key. In fact, when I build a marketing calendar for a company, I do the same thing. Even taking advertisements, direct mail pieces, etc. and pin them to a wall.

It works great except…many times it seems that I am explaining the process along the line. I end up teaching what a Value Stream Map or even a Marketing Calendar is and the purpose, we are doing it. Sure, I know that should all be done before hand but do we? Do we take the time? Many lean practitioners work hard to help an organization to improve their Lean skills. This is a slow, difficult and often frustrating part of the process. Computer-supported Value Stream Mapping may help Lean practitioners be more effective in this respect. Creating a simple mapping process for them to input into the software and through the use of the help section, both written and video supported, would not hinder the mapping but facilitate the actual process in the Value Stream Mapping Process. Explanation of the key concepts and how they are used would make the best use of everyone's time.Balance

When setting initial assignments, don't require that a map be drawn but have a procedure to check off that the different nomenclature was understood. This will give most individuals solid footing for the meeting. You may want to do a webinar on VSM to facilitate the mapping process. Use the tutorials embedded in the software as a basis of discussion. This way there will be a reference point for everyone afterwards.

A better way, for those with both the technical agility and a suitably equipped classroom, is to do "live" mapping and update the actual process constructed on the wall every 15 minutes or so. Having a reference point can be very handy when you are taking down a stray path. This would also enable a wider audience as actual attendance would not be required. Especially in supply chain applications, you could have numerous suppliers and/or downstream and upstream customers participating from a distant. Another feature is that you may choose to schedule times when different participants would be available. Mapping in real time, can be difficult and beyond the scope of many organizations. However, if it is possible, it gives you instant documentation for the entire organization and a basis for a process that I would refer to as a true Value Stream Management process.

It should already be apparent that handling mapping can be a very different experience than is had when using the traditional method of post-it-notes. Value Steam Mapping represents information more densely and makes more information immediately available to the mind. It supports a wider range of interaction, which is ultimately what we are after. That said, these are the early days in computer supported mapping.  For now, there needs to be a balance, but it is changing. I predict that since it is not a technology issue but a policy constraint that it soon will be common place. If not, you may be the like an accountant dealing with a system of ledgers and manual entries and Turbo-Tax has largely replaced that group.

P.S. I market Value Stream Mapping Software on my Site.

Related Blog: Why would you use Value Stream Mapping?

 

Wednesday, July 23, 2008

Singer/Songwriter Lauren Zettler to host Red Cross Fundraiser

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Lauren Zettler has returned from New York to host a fundraiser for the Indiana Flood Victims on August 15th in Carmel, IN. Please click on the News releases to learn more.

Singer/Songwriter Lauren Zettler

Singer/Songwriter Lauren Zettler

Listen to her music here.

Wednesday, July 16, 2008

Confluence Networking Nearly FULL

Confluence! Networking Event
7/30/08 Workshops at 3PM, Networking at 4PM
Free Registration Nearly-Full!
Workshops Already Full, Jam-Packed
Over 150 Registered, Stopping at 200!
REGISTER TODAY

Confluence! is a free event designed to bring together Indy’s best networkers and associations. Over 150 attendees have completed their free online registrations. Partnering with fortyfive degrees, a brand new restaurant and nightclub on College & Mass Ave, the event is expected to draw a couple hundred top-shelf, well-connected, business professionals. Confluence! networking will kick-off at the venue at 4PM and run for a couple hours. Complimentary appetizers along with a cash bar and many event gifts and door prizes will riddle the evening.

Pre-event workshops, currently closed and jam-packed, from 3-4PM will be provided to attendees interested in professional development and education. Presenting speakers and companies include Lorraine Ball of RoundPeg & Rainmakers speaking on “The Web 2.0 Phenomenon”, Linda Rendleman of Business Women Connect speaking on “Stand up and talk like a girl: Using your unique feminine strengths for success”, and Ginna Fenton of Express Employment Professionals facilitating a panel discussion on the topic of “Are you an ‘Employer of Choice’?” Ginna’s panel discussion includes professionals from the following organizations: May’s Chemical, Bingham McHale, Angie’s List, Liquid Transport Corp, Dashr Solutions, David Anderson, SPHR, and Preferred Sourcing.

Stay ‘til the end for the shocking Grand Prize raffle of a $4,000 DreamAuthentic’s Game Cabinet personally donated by Ginna Fenton of Express Employment Professionals! But that’s not all, other fantastic door prizes include a $500 gift certificate to DreamAuthentics donated by DreamAuthentics, 25 Control Sprayers, Paint Crews, and Deck Mates ranging in value from $99.99 to $199.99 and generously donated by FP’s client, Wagner Spray Tech Corporation, and 4 American Lung Association Golf Plus Privilege Books with discounts at 300+ Indiana golf courses and a retail value of $35 each graciously donated by another FP Client, the American Lung Association. Business cards will be drawn starting at 5:45 PM. Must be present to win. No stand-ins allowed.

Tuesday, June 10, 2008

Special Offer on Ultimate Marketing Machine

I am offering a Group Coaching Webinar of the DTM system. This is going to be offered in a 2 week program at a special price. There is a limited amount of spots available and will be filled rather quickly. For more details, you have to subscribe to my newsletter, send me your e-mail, or join me on LinkedIn. If you decide to participate, there will be a special implementation offering at the end of the program.

UltimateMarketingSystemThe Ultimate Marketing System is a collection of 12 workbooks and 12 audio CDs that make a complete small business marketing program. Each workbook contains a thorough explanation of one critical small business marketing topic, real-life small business examples and worksheets, forms and tools needed to help you implement the information presented.

 

 

Monday, March 17, 2008

2008 Marketing trends

How does this influence your business in 2008?

  • A shift from traditional to alternative media
  • A growth spurt for interactive marketing
  • More off-line support for online campaigns
    Based on an article by Kim T. Gordon for Entrepreneur.com, expect these trends in 2008:

But don’t jump to quick. Make sure before you ever click on a mouse or upgrade your web presence that you have a solid marketing plan in place and a marketing calendar. Without either you will make costly mistakes. Remember when you do change content you want it change from a static website to a dynamic style. If that is the case, who will be updating it next month?

Saturday, February 16, 2008

Live by a Marketing Calendar

One of the core principles of Duct Tape Marketing is to "Live by a Marketing Calendar." I am going to write a series of blogs on this subject to expand on his concept. It is area that I feel that John Jantsch does not spend enough time in his book and proves to be valuable tool for most small businesses.

A simple idea on how to have a good one is to look at the people that use them to be successful. No, I am not talking Franklin Covey, I am talking someone that is using them for marketing and living by them, PUBLICATIONS. Go look at some media kits you have and evaluate what you like about them.

Here is why, they are simple and easy to read and they answer these questions:
1. Theme for each month = what
2. Material due dates = when
3. Mail dates = when
4. Types of material = how
5. Publication being used = where
6. Recipient = who

Oh yeah, it sounds like that Rudyard Kipling thing: "I keep six honest men. They taught me all I knew. Their names are What and Why and When and How and Where and Who." I urge you to use these six men.

My Calendar is being updated continuously and is on my web page, take a look.

Wednesday, February 6, 2008

How can you Fast Track your plan?

Small business people I believe are simply tired of hearing about another plan, another system, they simply want to get the work done. We have all heard all the reasons and I can recite zillions of them way too much for this blog but the simple fact is, we accomplish more with a plan. But how do we get started. Look at your top producers, they are probably already doing one that works within your company but it may not be documented.

The quickest and most effective way is to build a plan on where you are at. On what is working. It is one of the most important processes that you can do. Then you can define your objectives, develop strategies to achieve them, than institute action plans to carry out your strategies. If your objectives are not being met your strategies and actions may need to be changed. But without a baseline and a plan to work from, the process and achievements are only arbitrary.

As an example, most businesses have no sales process whatsoever. An effective sales process spans from lead generation to include marketing through sales closure. Pick one area at a time and make a commitment to improve that. You might have a long list, but you have to start somewhere and before too long you'll have dramatically improved.

John Jantsch of Duct Tape Marketing simply states that you must live by a marketing calendar. The idea is to keep doing something related to marketing, according to plan, day in and month out. When you plan your marketing activities using a calendar, your focus tends to be on the immediate goal leaving the long term goals become part of the process. Tracking and accountability is built into the calendar so that you can see the progress or where you may become off-track.

How does your calendar look?