Start with 300, Get to 1,000 in 2010

This past year I have given the following workshops:

• Getting Started in Social Media
• Marketing your Black Belt
• Get Clients NOW!
• 7 Steps to Small Business Success aka Duct tape Marketing
• Become Employable
• Becoming Self-Employed
• Lean your Marketing with Referrals
• The Pillars of the Lean Marketing House
• Get Hired NOW
• Lean Marketing Assessment
• Funding your Nonprofit
• Etc.

The reason I list them is that there is a common theme that is in all of them and in Seth Godin’s Blog today he mentioned it in a slightly different way:

Seth’s Blog: First, organize 1,000

In Summary: What's difficult? What's difficult is changing your attitude. Instead of speed dating your way to interruption, instead of yelling at strangers all day trying to make a living, coordinating a tribe of 1,000 requires patience, consistency and a focus on long-term relationships and life time value. You don't find customers for your products. You find products for your customers.

He also mentioned Kevin Kelly’s blog The Technium discussion on 1,000 True Fans.

In Summary:  The key challenge is that you have to maintain direct contact with your 1,000 True Fans. They are giving you their support directly. Maybe they come to your house concerts, or they are buying your DVDs from your website, or they order your prints from Pictopia. As much as possible you retain the full amount of their support. You also benefit from the direct feedback and love.

So what was my common theme: Most people know approximately 300 people on a casual basis. In fact, when not knowing, many wedding planners, funeral directors will use than number as a figure.  So if you know 300, does that mean your wife or husband will know 300 probably not but maybe a 100. What about both of your parents, your siblings, your cousins and people that know you well? Everyone knows 300 people. If you start working with just the people you know in a short time period you can effectively  be marketing to a 1,000 people. If you are a professional service provider, looking for a job or even a nonprofit. Getting to that 1,000 people plateau can be very effective.

1,000 is not that big of number! And it is a great goal for the New Year,  Go for it!.    

Related Post:

Where do you start your job search?

Using the Theory of Constraints in Marketing

Another word for Marketing – How about Voice of the Customer?

Technorati Tags: Seth Godin,The Technium,Marketing,Prospects,Job Seekers,Black Belt,Lean

Singer/Songwriter Lauren Zettler to host Red Cross Fundraiser

Lauren Zettler has returned from New York to host a fundraiser for the Indiana Flood Victims on August 15th in Carmel, IN. Please click on the News releases to learn more.

Singer/Songwriter Lauren Zettler

Singer/Songwriter Lauren Zettler

Listen to her music here.

The Best City for Entrepreneurs | Duct Tape Marketing Blog

How about people, Can you make a case for your city! Click here on John's blog and advertise your city, Tell them who you are!!

The Best City for Entrepreneurs | Duct Tape Marketing Blog

Technorati Tags: Duct Tape Marketing Blog,City,Entrepreneurs,Small Business

, Indiana, Fort Wayne, Indianapolis

Nonprofit Product Release

I just released my Nonprofit program this week. Its name is Business401.

2 websites are associated with the program, www.FundingYourNonprofit.com and www.Business401.com. Take a look and if you know of anyone interested let me know.

More about the show: This is a bi-monthly program that I have just started on the Fort Wayne Public Access station. It is going to be an interview type format and focused on “Your Story.” The highlight of the show will be on the difference you have made in someone’s life. We recommend a staff member and a board member or a recipient of your service be involved.

If interested please call or e-mail me for this or future shows. There are more details on www.FundingYourNonprofit.com.

Technorati Tags: Nonprofit Marketing,Public Access Station,Funding Your Nonprofit,Nonprofit Performance

Special Offer on Ultimate Marketing Machine

I am offering a Group Coaching Webinar of the DTM system. This is going to be offered in a 2 week program at a special price. There is a limited amount of spots available and will be filled rather quickly. For more details, you have to subscribe to my newsletter, send me your e-mail, or join me on LinkedIn. If you decide to participate, there will be a special implementation offering at the end of the program.

The Ultimate Marketing System is a collection of 12 workbooks and 12 audio CDs that make a complete small business marketing program. Each workbook contains a thorough explanation of one critical small business marketing topic, real-life small business examples and worksheets, forms and tools needed to help you implement the information presented.

 

 

Technorati Tags: Ultimate Marketing System,Marketing coach,Lead Generation,Public Relations,Marketing,Marketing Materials

It's minus 5 degrees in Fort Wayne

I started my computer today and intended to start blogging right away. Uck, it was minus 1 degree. Anyway, I fixed a pot of coffee and put on my Detroit Tiger baseball cap, part of my blogging attire and UCK, it is minus 5 degrees. What sensible person is going to work in this weather?

Well the bottom line is we do work. But why do we make it difficult! There are problems enough created by our outside environment why add to them. I read a book that never really became mainstreamed by Mahan Khalsa. "Let's Get Real or Let's not Play that went right to the juggler. It is what I would call the "Discovery" stage with a client. Let's find out now if we are a match and if not lets move on. The book was promoted as a tool to help clients succeed but the message I received from it was spend time on discovery, making sure that you and your company our a good match with your client. Dissimilar cultures rarely succeed.

What happens when you find yourself in a dissimilar culture. The work is difficult, the client is not happy, your not happy and it becomes well "work." Is that what we are looking for?

Why is it -5 where I am at?