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Thursday, January 10, 2008

Can you build your business on 30% Market Share?

I am not what you call a political junkie but I do watch the primaries and have been somewhat taken back on how a winner is determined. It seems that since Edwards has only garnered 30% of the vote, he is seriously in trouble. The other "leaders" have averaged around 33%. They are the winners?


I always remembered Jack Trout writing in "The 22 Immutable Laws of Marketing" that if you are not #1 or #2 in the Market, create a new market. Jack Welch just got out, he knew when to quit*. Where am I going with this? At the start of the new year, I think all of us need to re-think our position in the market place and

  • Understand our target market?
  • What we have to offer to them?
  • Can we survive doing that?

Remember, John Edwards, may not survive at 30% market share!

*Knowing when to quit is expertly described in Seth Godin's book The Dip

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