I am not what you call a political junkie but I do watch the primaries and have been somewhat taken back on how a winner is determined. It seems that since Edwards has only garnered 30% of the vote, he is seriously in trouble. The other "leaders" have averaged around 33%. They are the winners?
I always remembered Jack Trout writing in "The 22 Immutable Laws of Marketing" that if you are not #1 or #2 in the Market, create a new market. Jack Welch just got out, he knew when to quit*. Where am I going with this? At the start of the new year, I think all of us need to re-think our position in the market place and
- Understand our target market?
- What we have to offer to them?
- Can we survive doing that?
Remember, John Edwards, may not survive at 30% market share!
*Knowing when to quit is expertly described in Seth Godin's book The Dip
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