No blog? Then you need a Google profile

Great advice from from Web Ink Now, and written by David Meerman Scott.

One of the currencies of social media is that when you participate, people find out who you are.

For example, when you leave a comment on someone else's blog post, you can link to your profile on the Web. All the blogging tools have a place where you can leave a virtual calling card – your own web URL where people who read your comment (especially the blogger him or herself) can find out who you are and perhaps contact you.

Most people link to their blog in that comment field.

However, most people don't have a blog. What the heck do you do then?

I've found an alternative solution that works very well.

Create a public Google profile for yourself and then use that as the URL that you point people to. You can have a photo, a bio, and contact details. It’s really cool and it is free.

Here is the URL where you sign up.

Here is what my profile looks like.

Once you've got a public profile, use it as your virtual calling card all over the Web. Just one example - link to it from your Amazon review page so the authors of the books you review can see who you are.

This is from Web Ink Now, and written by David Meerman Scott.