Telling Stories

This is from Web Ink Now, and written by David Meerman Scott. I encourage you to read the entire story, A short excerpt:

For decades, traditional business-school-style marketing has stressed the "Marketing Ps" (Typically the four Ps are identified as Product, Pricing, Promotion, and Placement, although some say there are five or six Ps including others like Packaging and Publicity).

Anyway, if youre focused on the marketing Ps (choose any four), you're likely not marketing very well, because you're not telling stories.

This "Marketing P" approach is doomed to fail on the Web. Why? Because nobody cares about your products and services. Mumbo-jumbo about your products won't appeal to your buyers, because they simply don't care about you, your company, and what you do.

Success comes from the fact that people want to share stories with their friends, colleagues, and family members.

Telling Stories is an important part of the Duct Tape Marketing Catalyst program, take a look.