5. Internal focus instead of external. Your engineers and developer are not all knowing, but your customers are.
4. Project Team: The resources that are built around a new project can get their ideas lost in the everyday shuffle.
3. Not funded properly: Yes, Guy Kawasaki can start things for pennies, but I can't.
2. Having a system in place: How many times does a good idea fail because of a poor plan.
1. Time: People just try to do things to quickly without having a good foundation in place. Creating linkage takes time.
Check out my Product Marketing Process.
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