Excerpt from Mitch Joel @ Twist Image:
Do you really take the time required to think about what you are going to say, comment and respond to? Think about it. How much time do you spend looking at content, constructing your own opinion and expressing yourself? Stop for a minute. Don't read any further. And really think about it.
Social Media is (or should be) a conversation.
The community can ruin a good thing.
That simple act will change everything.
Why?
There's nothing wrong with participation through reading.
Correction: there's nothing wrong with participation through reading only if your opinion has already been expressed by someone else, or your take on it might add value and push things into another direction.
One of the main criteria for brands to have success in the new digital channels is their ability to add real value. Why can't the same be true for all of us?
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