I've been to something like one hundred conferences and corporate events in the past several years as I travel the world delivering keynotes and running seminars. I've seen a few great speeches. Sadly, most speeches I see are not very good. Some are downright terrible.
I've been collecting some observations on what makes a good presentation and also drawing from my own experience.
Most of us have an opportunity to speak, perhaps at your industry event, or your company's sales conference, or to a local club.
Make the most of your opportunity.
1. Take it seriously.
2. Know the conference organizer's goals.
3. Tell stories.
4. Nobody cares about your products (except you).
5. Prepare and practice.
6. Don't use PowerPoint as a TelePrompTer.
7. Arrive early.
8. Bring an electronic copy of your presentation.
9. Don't go long.
10. Be aware of body language.
This is from Web Ink Now, and written by David Meerman Scott.
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