Want to know the #1 reason your customers don't recommend you to their friends? It isn't because they don't like your product, or because they don't care or are too busy. The real reason is either because you don't ask them to, or you don't make it easy for them to do it. If you ask them in the right way, however, the word of mouth referrals and additional business you can get from the experience will easily be more powerful that just about any other advertising or marketing you could do. Here are a few ideas for getting your customers to promote you to their family, friends and social networks in a way that won't make it appear as if you're paying them to like you:
- Share the credit.
- Let them be a fan.
- Encourage online reviews.
- Refer a friend.
- Pass along an offer.
- Offer useful content.
This is from Influential Marketing, and written by Rohit. Read the rest of the post gor some great examples and explanations.
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