Change your pricing

An excerpt from Seth Godin today, good post on pricing. Should you experiment this year?

When a restaurant goes from a la carte to either a buffet or a prix fixe meal, it is able to find a new class of customers.

Netflix went from charging by the rental to charging by the month.

We use tolls to charge people who drive over bridges more than other folks. We don't hesitate to charge people ordering steak more than people ordering pasta in a restaurant. Could the library charge frequent readers more? What about insurance companies charging more to young families (more likely to have a baby).

Changing your pricing changes your story.