From Mitch Joel at Twist Image:
One of the major pieces of advice musicians and bands must know is that if they are promoting themselves on all of their marketing and communications materials as www.myspace.com/BandX, they are really just marketing MySpace and don't "own" or "control" their own destiny. It's a mistake that Marketers are making more and more everyday.
There has been tons of online chatter about how some of the more prominent Bloggers have abandoned their own spaces in lieu of spending time on places like Twitter and FriendFeed. The debate still rages on. Some take the position that they miss the more in-depth thought leadership of these Bloggers, while others simply see these new micro-blogging platforms as a total and complete time suck.
It's actually a little of both and something else...
A Blog, a Podcast is your own. You own it. It's your media channel. It's your publishing platform. Some of the other spaces (like Facebook, MySpace and the aforementioned Twitter and FriendFeed) are not your own. Yes, you can use it. Yes, you can build up your own community, but at the end of the day, you are driving people away from you to some place else where you are hoping they can connect to you.
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