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Saturday, January 10, 2009

How to Create a Presentation for Someone Else

The kind folks at ragan.com interviewed me for an article on their site. They have plenty of great content for communicators. I’ve pasted our article below:

How to create a presentation for your speaker

By Christine Kent

Stream line the process of creating slides for your speaker

Not all of us who work in communications are blessed with a strong design sense—we’re usually good with words, and we leave the design and image creation to the experts. But communications people are eventually called on to create smart, informative and eye-catching slides for an executive presentation—usually under some insanely tight deadline.

For those times when you are pressed into the “slide jockey” role, Nancy Duarte, presentation design maven, offers some advice. Duarte says the task of creating a presentation for someone else is made tougher by the fact that executives believe they are defined by their presentation style.

She uses a modified version of the DiSC assessment profiles, and offers suggestions on how to draft slides that match your speaker’s presentation needs:

Direct and driven:

Influencing and inspirational:

Supportive and steady:

Conscientious and careful:

Hereare Duarte’s other ideas for smoothing out the bumps in the slide creation process:

Artists in the room:

The20,000-foot view:

Present the whole picture:

Get creative during review:

Bean active listener:

This is excerpt from slide:ology, and written by Nancy Duarte.

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