Simplify

 

Good content from Duct Tape Marketing 

Simplify  There is a somewhat famous Albert Einstein quote that goes: “Make everything as simple as possible, but not simpler.”

Yourcore message should be simple, clear, consistent, and buzzable.

Yourprocess should be simple, clear, consistent and visual.

Read the entire post it is pretty simple to do:  Small Business Marketing Blog from Duct Tape Marketing, and written by John Jantsch.

I also recommend Bill Jensen's "The Simplicity Survival Handbook"