Google Alerts, An Essential Part of Social Media Strategy

From Hot Ideas & Hot Air by Adrianne Machina

Image via CrunchBase

You’re using Google Alerts, aren’t you? No?

Well then, sit right down and listen up, because Google Alerts will save you from countless hours of web surfing, and is an essential tool in your marketing strategy.

Acton the alerts by:

• Commenton a blog a day.
• Send a letter of congratulations! (Did someone get a new job, an award or a promotion?)
• Trackwhich bloggers and journalists cover your industry.
• Write a blog post.
• Checkout the competition.
• Create a new product or service that addresses the concerns you’re hearing.

Once you start using Google Alerts, you’ll wonder how you managed to live without them all this time.

Do you use Google Alerts? In what innovative ways do you use them to help your business?

Read the entire post.