From Rohit Bhargava "rbhargava"'s Amazon Blog
One of the things I talk about in PNI is the idea of having a backstory for your organization and using it to give people a reason to believe in your brand and relate to your business. Taking my own advice, I created a visual presentation that takes you inside the process I went through in writing, selling, marketing and distributing Personality not Included. Enjoy! 
The Making Of Personality Not Included
View another presentation on why you should read this book.
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