Deliver Value

 From Mitch Joel, go to his blog to read more than the headlines.

What may seem like value to you may well be spam to the person you're sending it to. This is the curse of traditional companies fumbling their way through the social channels.

Even the best of the best in advertising and communications don't get 50% success rates on any of their campaigns (targeted or mass). This means that the majority of the people you are targeting are simply not all that interested in what you have to say.

There's no value to me, there's no value to the agency and there's no value to the client.

That's the shift towards delivering value.

It may sound pedestrian, but seriously think about the last time you really focused on delivering value first and then spreading the message far and wide.

Tags: advertising blog blogger outreach branding communications marketing mass media media relations press release public relations social media spam value