Many of you that follow my blogs realize that I am a fan of Pragmatic Marketing and Phil Myers. Here is an excerpt from a recent blog:
"Get busy living, or get busy dying." -- Andy Dufresne, Shawshank Redemption
2009 is here and it's time to make good on all of the resolutions we usually make. The question now is, how should we best approach the coming year?
Never before have we entered a year with so much built-in uncertainty. The typical yearly planning process has always tried to define the most likely scenarios in which we can control the outcomes to ensure victory. In tough years, we add a hunker down mentality to make sure that the plans we're attempting to execute are things that we've done well in the past. Some leading analysts are suggesting that in this market we should go a step further and resort to a trench warfare mentality to win new business. All of these perspectives have value but the Tuned In Leader will take a simpler approach:
Focus each day on the things that matter most!
- Finding a down economy resonator --
- Embracing the new buying environment--
- Making their company easier to do business with --
- Developing a strong, passionate community --
Tuned In Leaders aren't focused on the scoreboard, they're aligning to the activities that will have meaningful impact on the ultimate measurement of their business. The benefit of this approach is a simple one ... all of them will force you to remain focused on 'outside-in' objectives vs. 'inside-out' ones that tend to dominate in tough times.
This is from Tuned In: Uncover the extraordinary opportunities that lead to business breakthroughs., and written by Phil Myers.
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